Developing Website Review

Website Reviews

“Website Review” is a term with two related yet different meanings, and site owners should be mindful of both.

First, the site owner must understand that there are a number of websites (e.g., WebPulse, WooRank, and SiteJaber) that allow consumers to post comments about their experiences on any website. These are important activities, and it behooves a site owner to regularly check for posts pertaining to his/her site. Often, competitors will post negative comments, and these should always be countered by posting that portray your site positively. For this, you need an expert – one who can post a variety of positive messages, all from seemingly different individuals. This may appear to be unethical at first, but one must remember that the competition is highly unethical as well.

The second facet of the term refers to contracting with a site content expert to review your site for a number of factors and to make suggestions for improvement. Usually, the following will be reviewed and suggestions made:

• The URL – is it short and simple?  If not, you may want to consider a change
• Download time of each page should be minimal – pages under 50k usually load quickly
• Homepage should be the smallest and fastest to load
• Readability – pages should not be overloaded with text, image, graphics, etc.
• Home page should have a selling point that excites visitors
• Contact details should be up front
• Visitors should never be forced to register with you to navigate your site – a big turn-off!
• Navigation should be easy – links visible and clearly defined

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