Blog refers to a website
A blog is a forum where a person or organization posts entries and gives directions to those who have common interests. Blogs are usually collaborative and networked. The bogs refer to and elicit the comments of other persons by providing links to and websites of similar interests. The first commentaries build the link between the internet and group belonging. A blog media network encourages social networking and future partnerships. Blogs humanize the author's ability to connect with their readers while preserving expressive spaces. Blogs are therefore vital components of social software which serve the principle of breaking down a distinction between offline face-to-face experiences and online computer experiences. It is the same social software seeking integration of internet further into the daily lives of individuals. The software is simplified to enable access points for its users. Blogs serve to distribute, access, and respond to all forms of the digital media content. The main concern that is not addressed is whether the promotion and facilitation of social software in the public change the nature of engagement in social capital.
Reference
Flew, T. and Smith, R. (2008) “Blogs as participatory media and social software” pp.108–112 in the LEAP textbook (Chapter 5).
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