Dole case - International Trade

High School ・Business ・APA ・2 Sources

For many businesses functioning globally today, the preservance of quality is of utmost importance since it could signify the difference between customer satisfaction and retention and falling behind in the very competitive business world according to Kotler and Keller. Dole, which is the world leader in fruit and vegetable manufacture, is an illustration of an organization that shows this commitment to a dependable quality level. The company has contrived to maintain the quality of its products and thus its place at the top of the game by using a carefully controlled and streamlined vendor selection and performance examination process.
Dole employs a formalized vendor finding process, which begins with the discovery of a need, for example, volume demand, which demands fulfillment. After this, the company itemizes the exact product specifications that a potential vendor must be capable of meeting (McGraw-Hill Irwin Business, n.d.). Having these specifications means that suppliers who cannot meet them are eliminated early on thus reducing the chances of them compromising quality afterward. Additionally, the company only hires a vendor after a thorough assessment by the Q&A department to establish whether the seller’s practices are compliant with Dole’s high standards (McGraw-Hill Irwin Business, n.d.).
Besides this, Dole also maintains quality by providing its vendors with explicit order specifications such as fruit texture and size alongside specific delivery dates (McGraw-Hill Irwin Business, n.d.). The provision of these rigid dates and standards ensures there is uniformity of the product and allows for proper planning to avoid inconsistency in availability. Additionally, having uniform standards ensures that it is easy for the quality assessors to spot and remove products that do not adhere to quality specifications.
Vendor performance analysis is the last tool employed by Dole to ensure maintenance of product quality. Dole’s supplier appraisal entails checking and scoring vendor performance against a list of requirements as well as factoring in customer feedback (McGraw-Hill Irwin Business, n.d.). Vendors who score poorly in the evaluation are denied future opportunities to work with Dole thus leaving only those who provide quality products and perform satisfactorily.


Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Upper Saddle River, N.J: Prentice Hall.
McGraw-Hill Irwin Business. (n.d.). Dole: Buying from Vendors around the globe [Video file]. Retrieved from

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