Effective communication in business

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There are numerous influences a writer should consider to ensure efficiency while delivering messages to target audiences in businesses. This paper discusses how the communicator can present the message with accuracy and clarity. It also describes how to create the right message and how an unclear message can be detrimental to your business. The paper also suggests the use of proper nouns in place of pronouns during communication. Lastly, it deliberates on the importance of a three by three writing process. Communicators have a duty of passing their message with clarity to avoid misconceptions. To market their ideas to their audiences the message has to be simple for easy understanding. The communicator should use audibility, emphasizing on the key points and highlighting their ideas in brief (Grönroos 102).

Information from the writer or owner of message does not precisely get to the audience as it was sent. At times the communicator does not phrase their message in the right way. The poor phrasing of the message reduces clarity and the receiver may struggle to understand the intention of the sender which leads to slow decision making. The sender, therefore, has to bring out a clear meaning of their message (Cornelissen, Cornelissen 23). The message should be short for easy understanding. Simple terms should also be used.

Inaccurate and imprecise communication may bring confusion and discourage decision making to the audience (Habul, and Pilav-Velic 173). This occurs when there is difficulty in the language and terms used. When there is inaccuracy the audience is exposed to fear and distrust.

Proper nouns are more efficient to use compared to pronouns. Besides the nouns enhancing specificity of the intended recipient of the message, they also show the personality of the sender. On the other hand pronouns in many cases will generalize all things.

The three by three writing process is helpful in the writing of business reports. This process is usually purposeful as it brings out information clearly and comes up with solutions to problems. The process is also cost efficient and does not need much time in reading (Grönroos 105).

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