Existing fitness center has created a brand and customer loyalty

Freshman (College 1st year) ・Business ・MLA

I agree with Marc. The reality is that the current gym generated a loyalty to the company and the client. As such, I will provide a new and related company in the field with substantial competition since the operation of the current gym has already been embraced by employees. In addition, potential customers may not feel comfortable trying anything different, yet they already have a customer relationship with the gym in the area. They would then compare the quality of the services and facilities that the two fitness centers provide and select one, which they consider to provide better services and equipment to their needs. When two businesses are together and offer the same types of services and goods, it is expected that competition will exist among them. Such competition focuses on pricing and quality of goods and services, which are expected to be delivered in society. Moreover, competition aims at ensuring that success is achieved in the business environment, which will eliminate undue provision of low-quality services. Brand name and loyalty also introduces an element of competition since firms focus on offering goods and services, which are able to meet these items in society. The current center has established this and has a significant and large market, which cannot be overtaken easily. Hence, a new center will be a great challenge for the business, which will eliminate chances of achieving success. In addition, the businesses have a common customer market, which indicates that they will have to outdo each other by being unique in order to be the customer preferences. These firms are also offering related goods and services, which implies that competition will be there.

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