International businesses operating in diverse geographical localities

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International companies working in a variety of geographical locations must carry out an in-depth study of their market climate and take it into account when producing goods or services for their clients. According to proven dynamics and facts, different geographical borders have specific patterns of consumption and desires. The market climate involves internal and external factors that affect the ability of a company to adapt, succeed and perform favorably with other firms. As such, foreign companies invest in recruiting well-experienced market managers who are essential to delivering practical insight and awareness of customer preferences. Owing to the volatile business environment experienced in India, the children for posterity education business seeks to understand its viability in the Asian market recently mapped out as a prime consumer base.

As an educational service business tailor-made to provide high-quality primary education to both boys and girls through formal education and music for co-curricular prowess. While India offers tax incentives for international schools seeking to work in their community, the social-cultural environment downplays the ability of the business to flourish in the region. Notably, Odisha is known for widely practicing child marriage and other harmful traditional practices.

The paper attempts to draw and highlight the underlying social-cultural business factors that influence the development and competitiveness of the school business in India’s Odisha.

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