Marketing Management Process

High School ・Business ・APA ・1 Sources

BMP is a discipline that encompasses the mixture of modelling, execution, automation, measurement, control, and optimization of an organization’s activity flow to reinforce the support of the business goals employees, spanning systems, partners, and customers outside and within the enterprise boundaries (Wynn et al., 2009). For example, companies can make use of the BMP3 in enhancing the technology decisions in process orientation.
BMP is useful because it makes processes become more agile through the rigorous documentation framework. There is an achievement of visibility through the method automation of the refined software programs that facilitate transparency and staff satisfaction. Also, it bolsters improved efficiency because of the perfect conditions and implementation of controls that wipe out the redundancies as well as automating the manual tasks (Wynn et al., 2009). Furthermore, it becomes easier to enhance customer focus as an organization is capable of combining people with technology that promotes acquisition and retention of the satisfied customers. Additionally, there is heightened compliance, security, and safety regarding labor laws and government rules as through the process management will ensure firms meet the standards via proper documentation of procedures, policies, and internal controls.
BMP activities revolve around the lifecycle of an enterprise business solution. They include process design, modeling, execution, automation, monitoring, control, measurement, optimization, and re-engineering. Each activity is very significant to a customer-driven and a performance-based firm to improve clarity on the strategic direction, increase discipline in the daily operations and alignment of a company’s resources (Wynn et al., 2009).


Wynn, M.T., Verbeek, H.M.W., Aalst, W.M.P., Hofstede, A.H.M., & Edmond, D. (2009). Business process verification - finally a reality! Business Process Management Journal, 15:1, pp. 74 – 92.

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