Ridgeways consulting firm

Junior (College 3rd year) ・Accounting ・MLA

The Ridgeways Consulting Firm developed evaluation criteria to decide which of two choices is the best after reviewing the current problem, which requires deciding between them. The criterion required taking into account the long-term advantages, the scope of the project, the associated expenses, and the effects of the proposed project on the City Council. It would be ideal to implement the project that is both practical and environmentally friendly. The company chose the Ultimo alternative.

Evaluation of the Rejected Option

The project entails building of the bypass which would control the northbound as well as the southbound traffic around the University the City’s downtown area. The project will take almost two years and would cost the City Council of Springfield a fortune. The project has several advantages to the city residents. Foremost, the bypass would greatly reduce the traffic congestion in the downtown area since it will control the northbound and the southbound traffic. Moreover, the revenues collected from the tolls paid by the drivers will be shared equally between the state and Springfield. According to the recent traffic study, the highway bypass will reduce the travel time significantly.

However, the alternative has several weaknesses. Firstly, the contracting company may not adhere to the environmental regulations. John Graham, the owner of the private contracting company to be hired by the state, recently donated funds to a national lobbying campaign for the abolishment of some federal environmental conventions. Therefore, the construction of the bypass may not fulfill the environmental protocols. Besides, commuters are against the payment of daily tolls which the drivers are required to pay for the highway. Lastly, the highway construction plan lacks an exit to the downtown area implying that the local drivers will have to exit near the wildlife park then drive for almost three miles into the town. Conclusively, the alternative has advantages as well as the disadvantages. However, the benefits are long-term, and they outweigh the shortcomings. Besides, the construction of the bypass highway has long-term benefits.

Evaluation of the Selected Alternative

The alternative proposes on the establishment of an exclusive partnership with Ultimo Company. Two students who recently graduated from the University’s School of Business started the Company. Previously, those two students had started a social media site which is very successful. The company uses a smartphone app that enables the drivers and commuters to connect online. Through the app, the riders can request to be picked by the nearest driver online. The project is convenient as the company hires the local people within a certain geographical location as drivers. The riders will never wait for the drivers they are from the locality. Besides, the company hires competent drivers who are at least 25 years old hence offers job opportunities to the youths. The company is also very strict in hiring drivers. The drivers have to pass a background check that disqualifies any driver with a record of reckless driving and fatal accidents. Therefore, the riders are assured of their safety. According to the Market Research, almost 60% of the residents particularly the youths would be willing to use the service.

However, the alternative has some shortcomings. To start with, Springfield had prohibited such services. Due to state laws, the Ultimo drivers would be banned from picking up passengers at the Springfield airport. Convincingly, the Ultimo alternative has several strengths and only one weakness.


The Ultimo alternative is more beneficial to the Springfield City. The company has promised to donate $ 50,000 to the city park which is currently experiencing financial constraints. Moreover, the project will only take six months and will cost the City Council $ 150,000 to kick start the project. On the other hand, the highway bypass will take almost two years and will cost the state a fortune. Conclusively, the City Council of Springfield should affect the Ultimo project since it is cost-effective and time-saving.

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