The importance of effective communication in business

High School ・Business ・APA ・3 Sources

After a careful examination of all possible reasons we failed in the market as a company, it has emerged that improper employee to employee communication and staff to client communication was the leading cause of our poor performance. Effective communication serves as a key component to any organization, and therefore it forms an important foundation for each aspect of a firm (Hersey, Blanchard & Johnson, 2010).
Effective communication within the company helps maintain the high spirit of the employees and employer, and also helps in spotting other techniques, ideas if the output of the firm is not up to target. From the plans made by the current businesses, it is evident that no one business can survive or perform well in isolation. Socialization is very critical, and communication is the primary tool that enables this. Smooth communication between and within departments will ensure smooth flow of services, and this will, in turn, bring about customer satisfaction with their services (Kreps, 2012).
As the company general manager, my target audience will mostly comprise employees working and interacting directly with clients as well as department heads and the subordinate staff. Their profession varies from qualified workers like customer services agent and heads of departments to unqualified staff such as company cleaners. These employees have different ages as well as the amount of income. Department heads understand the challenge brought about by ineffectiveness in communication and are therefore eager to listen to the report.
Most employees consider I as being arrogant and therefore might not willingly listen and implement my recommendations. I am however, aware that with courage and a bit of convincing, my audience can understand my stand and act accordingly. I will use candid tone to communicate the truthfulness and practicality of the matter. The setting will be formal using the impersonal form of communication. This is because the issue affects the whole organization and not I alone as an individual.
My main message will be to sensitize on the importance of good communication in all facets of our firm. The benefits will be listed down in a clear language that is easily understandable to my audience. Each importance of effective communication will be aligned with the way it will improve the performance of the company, which will in turn, be translated into benefits for employees as rewards for a job well done.
Good communication should be the focus of our business for the following main reasons. It maintains the relationships between staff and clients. It also facilitates innovations as employees communicate new ideas freely and finally it encourages cohesion and formation of an effective team. A research group will be formed to do benchmarking on some of well-performing organizations and compile a report about the effect of effective communication in their performance.
I will use the tell and sell method to pass the message to employees about their evaluation as accurately as it can be, this way, they will know how they are performing, accept their failures, and they will follow my guidelines into correcting them (Munter, 2013). I will use the face-to-face channel of communication as my tone, voice, and facial expression will make the recipients interpret the message, as I require them to. Written communication will also be used to be read by those who for one reason or the other will not be able to avail themselves for the meeting. These reports will act as a reminder on the notice board for the things discussed and agreed upon.
In my call for action, I will let the audience know what I want them to do without dilly-dallying. I will choose words wisely to provoke emotions in my audience and add exclamations where necessary. Convincing reasons as to why change from the way we earlier performed tasks is paramount will be indicated with an inclusion of some creativity in an attempt to demonstrate the seriousness of the matter.


All employees need to facilitate effective communication voluntarily within our company and between the company and our clients. We should all understand that the success of our business is a success to all of us.


Hersey, P., Blanchard, K. H., & Johnson, D. E. (2010). Management of organizational behavior (p. 65). Englewood Cliffs, NJ: Prentice-Hall.
Kreps, G. L. (2012). Organizational communication: Theory and practice. Longman Publishing Group.
Munter, M. (2013). Cross-cultural communication for managers. Business Horizons, 36(3), 69-8.

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