Advertising and branding in companies

High School ・Advertising ・APA ・2 Sources

The major techniques used by companies in promoting their products to customers are advertising and branding. The product can easily be purchased even when someone had no intent of purchasing because the appearance of the people making the advertisement is so appealing. For instance, beauty products can gain buyers just from advertisements. Many people usually buy their products impulsively due to the promising power of the ads (Jefkins, 2016).


There was a time that I saw a cream that was advertised on the tv and magazines. It was a beatuty product and I was promised intense changes on my face after a week of use and become like the person who was advertising. Because I was entirely convinced, I went ahead, bought the products, and was sure that by one week I would have an extra smooth complexion. The cream that I bought was advertised to be number one cream recommended by dermatologist and was hundred percent natural. These are some of the many promises that convinced me to buy.

The product made me feel like I was going to be the next model in town with the most beautiful skin complexion. I saw myself in the few days to be very different, but this was not the case. They were just promises that made people purchase their products .maybe I worked well for other people but never worked in my case. The promises are the one that made me bought the cream having being promised how my skin would be in the seven days. I had hopes that I would look like that person exactly and maybe I would be used to advertise other beauty products because of the beautiful skin I would have achieved.


The promising power of advertisement can make one-purchase things they never even planned to buy because they would want to be like the people in the ad. This is not usually the case because people are different and will never be the same.


Jefkins, F. (2016). Advertising (1st ed.). Elsevier Science.
MacRury, I. (2009). Advertising (1st ed.). London: Routledge.

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