Information Social Influence
A person claims to do something because they think it's right (Smith, Mackie & Claypool, 2014). She complies, as in Emma's case when she behaved without having time to reason.
When the situation's state is uncertain
Most commonly, this appears when the case is unclear. In Emma's situation, when the man in uniform knocked on the door, she had just checked into a hotel room. The survivor (Emma) was caught unaware of this situation, and the data she got left her frustrated, making it impossible for her to make a proper decision about what to do. This inspired Emma to comply because she felt the data was correct.
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When There is a Crisis
When a crisis is involved, there is no time to experiment or think; hence, an abrupt decision should be made. This usually results in an individual’s conforming to the information provided. As in Emma’s situation, the false information on the smoke on the lower floor and the electricity going to be shut off was the crisis which led her to make a fast decision and flee from her room as the man was doing.
Believing that Others Are Experts or have Better Knowledge
This is where one conforms to other people beliefs because they think that they are experts or have a better knowledge of the situation. In such case, people tend to conform to what other people are saying or believe. In Emma’s situation, she followed what the man was telling her because she believed he had better knowledge of the situation or was an expert. Hence, this led Emma to conform to what she was told by the man.
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Part B
Normative social influence is mostly experienced in situations where people go along with the majority even when they disagree or are not comfortable with the ideas or beliefs of the majority (Smith, Mackie & Claypool, 2014). This happens due to the fear of being neglected by the majority since they have the power to pressure the minority to conform.
Describe Three Stages Involved in Persuading “Rebels” to Conform to Group Norms
Exerting pressure. Based on a study of Schachter, “Johnny Rocco,” the majority will try to put pressure on the minority to conform to them (Wesselmann, Williams, Pryor, Eichler, Gill & Hogue, 2014). As in the case study, the group sought to compel the deviant to submit by asking so many questions and directing a lot of attention and communication to the deviant to force him to comply.
Neglecting the “rebel.” When it is clear that the “rebels” will not conform to the majority, the majority disregards them. This is evident in the situation with the deviating member, where the group drops the communication toward the deviating members sharply once it is clear that they are not going to conform to the group (Wesselmann et al., 2014).
Excluding the “rebel.” As a form of punishment, the group punishes the “rebel” by excluding the member which fails to conform. As seen in the “Johnny Rocco” case study, the deviating member is eliminated from the group when the group members are asked to nominate the person who should be removed from the panel (Wesselmann et al., 2014).
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An Instance from Life When I was Persuaded to Adopt or Reject Group Norms
While in school, my classmate refused to do their assignment because they did not like the instructor. Therefore, they suggested that if all the members declined to do the assignment, the instructor would have to excuse the entire group. I highly disagreed with the decision and opted to complete the task according to the professor’s instructions. The team members were very unhappy with my decision and tried to persuade me to conform to their opinion. However, when I refused, they stopped interacting with me and isolated themselves. Despite their rejection, I still chose to complete the task because I felt it was no right to disobey my instructor.
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References
Smith, E. R., Mackie, D. M., & Claypool, H. M. (2014). Social psychology. Psychology Press.
Wesselmann, E. D., Williams, K. D., Pryor, J. B., Eichler, F. A., Gill, D. M., & Hogue, J. D. (2014). Revisiting Schachter’s research on rejection, deviance, and communication (1951). Social Psychology.
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