Promotion of Products via E-commerce

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Freshman (College 1st year) ・E-commerce ・APA

Promotion of products via an e-commerce site is an critical task that any company aiming to enlarge its sales should closely invest in. It is not usually easy to make the brand seen and attractive to the customers, but when one-of-a-kind strategies are employed, then the whole component will work out. Some of the useful strategies that any employer should employ are as follows.

Outlining the Company’s Online Audience and Strategizing on the Ways of Targeting It

By this, the enterprise should work with experts and seem for means of having a better grasp of its target population. It is important to discover out the customer needs and discovering their challenges and problems. In conjunction to that, the company should figure out the age range ofits customer's age whether they old or young, upper or lower class and men or women. This information will help the company to target its services and products towards its customer base. After the definition of the target population, finding out what will capture their attention follows. The guiding questions will be: are these customers on Facebook, Twitter, or Instagram? Once the answers to these questions are found, then the company should formulate on getting the customers attention through these channels.

Strengthening Social Media Marketing Efforts

Social media channels are best places for marketing the different products. When bearing in mind e-commerce strategies, the company should heavily invest in social media. The first step is the creation of the company’s pages on Twitter, Instagram, Google+, Facebook, among other platforms. If the customers love the company’s product, they will follow it on these platforms. Even though many promotions of a product are advised, it should be controlled so as not to tire the audience. Apart from only promoting the product, the company should use the social media platform to share with the public more about challenges as well as solutions in its market. It should talk about success stories as well as customer reviews. People love blogs and stories along with exciting images and videos. The more people engage on this platform about the content shared by the company the more the attention about the company was drawn. This will eventually lead to an increase in the sales.

Investing in Content Marketing

E-commerce goes hand in hand with content marketing thus, when strategizing about e-commerce, the company should put in mind content marketing too. Content marketing helps in creating high website traffic on the search engine through many means. One of these many ways is through improvement of the sites search engine optimization (SEO). This means that when the content is targeted to specific and familiar words, the companies SEO rank rises. In addition to that, content marketing provides the promoter with lots or marketing and writing material. This will help to further engage with the customers through the social media channels.

Adoption of Mobile E-Commerce Approaches

There has been a tremendous growth in mobile apps through the expansion of mobile phone use worldwide. In fact, there has been a growth of mobile commerce at an average of 130% yearly. For a company to remain competitive in its e-commerce business, it has to incorporate a mobile platform that is stronger. Some of the services that can be offered through the mobile apps are; maps, real-time notifications, delivery status as well as product information.
With this rise in mobile trafficking day after day, any company will need to target this trend through investing in mobile e-commerce strategies. E-mailing services should never be left behind, this is because the smartphones do support receiving and sending of emails. When using email, it is important to make sure that the messages send are short, precise and straight to the point.

Personalization of Products to Ensure Better E-Commerce Strategies

Most website visitors search for the sites meeting their specific wants and needs. This means that a company will need to monogram services or products to meet each customer’s preference. This can be made possible through the employment of technology that will pick data from the different website visitors. After the specific information about the customers’ preferences has been collected, it will be easy to customize a shopping experience to each distinct client.
Maintenance of the Consistency of the Brand as well as Continued Experience across All Channels
Display of a consistent brand and ensuring that marketing materials, as well as the customer service staff, abide by all brand guidelines will always keep the customers coming back. The company should make sure that the customers get a seamless experience through all channels that they chose to purchase products. The company's products and promotions will all be supposed to rely on a company brand that is consistent. Good examples to elaborate this point are Gap and Nike companies. These two companies have logos that they put on their products, and one will quickly identify the company through the logo on the product. Other companies may, perhaps, choose one color that they will apply to all their brands. Consistent use of these colors will make the consumer relate products with that particular color to that company.
All these strategies explained above will help companies to strengthen their brand on the e-commerce site thus reaching out to a greater population.

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