United Kingdom homeware housing market

Senior (College 4th year) ・English ・Harvard ・3 Sources

Homewares refer to the furniture, ornamental objects, and utensils for domestic use. The UK market tends to exhibit significant fall in the UK keep market. The fall is attributable to trying times coupled with challenging buying and selling conditions that hit the retailers who are resistant to the change in the purchaser behaviour and the trends in the market. The home specialists dealing in the retail of the homeware in UK experiences tremendous downward pressure that has resulted in the notable undermining and destroying of the growth of the enterprise adversely. The paper intends to discuss the issue of the falling sales in the UK homeware stores besides discussing some of the opportunities that the industry has to ensure its survival.

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The decline in the homeware market is mainly attributable to the harsh trading conditions. Some of the homeware retail firms’ report of increased preference by the buyers to acquire the goods via the online platform. Presently the majority of the clients of the homeware tend to exhibit the preference for purchasing their products online using the available technologically available gadgets. The high levels of the smartphone ownerships coupled with the consumer security associated with the online shopping are crucial in ensuring restoration of the client’s confidence on the acquisition of the homeware products (Allport, 2005, pp.14).

Despite the declining trend in the procurement of the homeware products experienced by the retailers, exploitation of the potential provided by the internet is crucial in ensuring survival in the industry. The fact that the retailers are increasingly investing in the online platform and the multichannel retailers for the homewares, the retail landscape is likely to experience a significant change in the retail landscape.

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The adoption of the beacon technology is crucial for the homeware retailers to ensure their effective communication with the customers while they are in store. The retailers are thus capable of extracting some useful data from the interaction of the clients with the previous brands. Such information is crucial in ensuring the virtual style advisors reach out to customers through the phones.

Additionally, the shift from the traditional ways of doing transactions coupled with using cash to the adoption of the frictionless transactions is crucial for the survival of the industry. People tend to exhibit a significant shift in the way they do transactions such that the majority exhibit preference for the cashless transactions. Therefore, conforming to the dynamics of the industry necessitates that the homeware retailers shift to the payment methods that include the mobile payment systems that are crucial for ensuring that the retailers counter the apparent falling trend. Furthermore, the mobile payments provide faster payment and are efficient hence their preference by the clients. Additionally, the homeware retailers are capable of ensuring conformity with the dynamics of the industry through ensuring that they equip the selling staff with the tablet computers hence facilitating their capabilities to take payments on the spot (Cabinet Maker, 2012, pp.12). Such is crucial in ensuring the elimination of the behind the counter mode of payment and is useful in allowing the staff more time to interact with the consumers.

The addition of personal touch to the online selling is crucial in ensuring the survival of the homeware retail industry in UK. Such is achievable through the retailers adopting the live chat that is important in facilitating interaction between the clients and the retailers. The majority of the customers exhibit the preference for making the purchases from their comfort of their homes hence the live chat is crucial in making the online sessions livelier.

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Furthermore, the live chat ensures integration of personal touch to selling through its capability to provide replication of the advice that the shoppers find in the stores. As such, equipping the call centre staff with the necessary skills and product knowledge is crucial in ensuring their effectiveness in advising the clients.

The decline in the performance of the homeware retail industry is also attributable to the inconveniences that the customers experience while visiting the stores. However, the homeware retailers are capable of ensuring elimination of the difficulties through the adoption of the personalised delivery systems. The personalised delivery systems are crucial in ensuring efficiency through fitting with the people’s lifestyles. Additionally, the personalised delivery systems provide speedy delivery that is necessary for meeting the demands of the clients. The convenience of the customers is also achievable through the development of faster ordering systems and late night ordering for the next day deliveries. As such, the clients are capable of changing their purchase behaviours regarding some of the homeware products though the dynamics of the economy resulting in the significant shift in the shopping patterns of the clients regarding the products.

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The homewares retailing stores capability to develop the necessary integration of the on and offline experience to the customers is crucial in growing the shares of the online sales that seem to be the preferred mode of purchasing the necessary products by the clients. Furthermore, the fact that the rate of acquisition of information is high necessitates transformation of the homeware industry in UK to counter the falling effect.    

Reference List

Allport, D 2005, 'The UK high street: Current issues and their implications', Journal Of Retail & Leisure Property, 5, 1, pp. 2-16, Hospitality & Tourism Complete, EBSCOhost, viewed 3 May 2017.

'BCC SURVEY: MANUFACTURING STRONG BUT RISING COSTS A RISK' 2017, Cabinet Maker, 6023, p. 9, Business Source Complete, EBSCOhost, viewed 3 May 2017.

Cabinet Maker 'Warm weather helps wider retail sales, homewares down' 2012, Cabinet Maker, 5784, p. 12, Business Source Complete, EBSCOhost, viewed 3 May 2017.                              

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