Marketing Plan For Southeast Health Center

Junior (College 3rd year) ・Healthcare&Medicine ・APA ・4 Sources

As Southeast Health Plans enters its first year of business, its services interests have been of higher expectations than initially thought since a variety of different companies are excited about doing business with the health center (Southeast Alaska Health Systems Agency, 2007).   However, for the health center to be able to generate more customers as well as visibility, it needs a good marketing plan. The overall basic market need for this health center is to have a health plan administrative service company ideally for the self-insured employees. However, the Southeast Health can meet such a market need by considering a quality as well as a cost-effective health plan administration while on the other hand, the center continues offering the valuable services of consulting for the employers (Southeast Alaska Health Systems Agency, 2007).   

The Southeast Health Center organizes its seminar presentations as well as the marketing plans around six fundamental elements which include internet marketing, professional referral marketing, branding, internal marketing, external marketing, and public relations (Locker, & Kienzler, 2015). Regarding professional referral marketing, the health center utilizes the reliable as well as the continuous stream of the inbound patient referrals from the dental and medical professional sources which arise from the lifeblood of the many specialty providers. On the other hand, the health center utilizes the internet marketing strategy ranging from the social media tools websites to the patient mobile apps and portals (Locker, & Kienzler, 2015).

Regarding branding, the Southeast Health Center applies the means of positively standing out in a crowd so as to virtually explain the entire healthcare services the center offers. However, in the internal marketing category, the involvement includes all the ways as well as means which the center uses in communicating with the people who already know it and the primarily present as well as the previous patients (Locker, & Kienzler, 2015). Besides, there is the external marketing which involves using the media such as radio, television, and newspapers advertisements so as to reach the prospective patients. Finally, the public relations include planning as well as generating the publicity of the healthcare not forgetting the free press exposure (Locker, & Kienzler, 2013).

Through utilizing the advertisement as mentioned above as well as services promotional strategies, the Southeast Health Center has been able to reach the audience in a more positive way leading to the marketing of its business. Many people have developed the desire to attend to clinics in the center. However, the center should also consider using the press release, printing ads such as billboards, and the direct mail system for advertisement of its services (Locker, 2003)


Locker, K. O., & Kienzler, D. S. (2015). Business and administrative communication.

Locker, K. O. (2003). Business and administrative communication. Boston, Mass: Irwin/McGraw-Hill.

Locker, Kitty., & Kienzler, donna. (2013). Business and Administrative Communication + Gregg Reference Manual. Irwin Professional Pub.

Southeast Alaska Health Systems Agency. (2007). Draft health systems plan for Southeast Alaska. Ketchikan, Alaska: The Agency.

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