Psychology, Trend and Retail Design

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Freshman (College 1st year) ・Architecture ・APA ・2 Sources

Store design, architecture and light have got a considerable influence on sale performance and consumer behavior during shopping. Major retail stores have taken advantage of these parameters to maximize customer pleasure and customer retention. Psychology influences the buyers' moods which determine how lengthy the buyer stays in the shop, how comfortable they are and how comfortable they are by the services provided, and is developed by means of the color, lighting, design or architecture which have an impact on how the buyers interact with the surrounding. Around 93% of buying decisions are influenced by the visible impressions generated through psychology. Lounge chairs and entertainment in the retail keep influence the buyer to continue to be longer as they contemplate on what to buy. According to Langley-Swain (2014), 93% of purchasing decisions are influenced by the visual impressions generated through psychology. Lounge chairs and entertainment in the retail shop influences the buyer to stay longer as they contemplate on what to buy. According to Smart Lighting Engineering (2017), proper lighting brings a luxurious, tranquil, warm, safe and inspiring mood to the buyers. This psychologically influences the buyers to stay longer.

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The desire of retail shops management to influence the psychology of the buyers is critical in designing of the retail shop. The lighting design can influence to either avoid or just approach on the shelf corridors. In figure 2, the light on the object displayed brings more attractiveness to the object than general corridor lighting hence influencing the buyer to approach.

Interior design, spacing and comfort provided in the retail shop influences the customer behavior inside the retail shop. Resting chairs may increase the time the buyer stays in the shop and hence they may see other objects on display other than what they intended to buy as depicted in figure 3.

Store layout influence how customers shop and how they move around the retail shop as they search what they prefer. Freeform layout (figure 4) is the most preferred layout since it allows free movement as compared to shelved placed in grid layout. The buyers feel more free to shop and comfortable to move around.

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References

Langley-Swain, S. (2014). The Psychology of Colour in Retail Design. Green Room Design. Retrieved from http://greenroomdesign.com/blog/the-psychology-of-colour-in-retail- design/

Smart Lighting Engineering (2017). Retail psychology: Exploring the use of light in space as a method of influencing customer perception and creation of atmosphere in a retail environment. Smart Engineering Project. Retrieved from http://www.sleprojects.com/data/files/RETAIL%20PSYCHOLOGY%20(english).pdf

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