Psychology, Trend and Retail Design

Freshman (College 1st year) ・Architecture ・APA ・2 Sources

Store design, architecture and light have got a considerable influence on sale performance and consumer behavior during shopping. Major retail stores have taken advantage of these parameters to maximize customer pleasure and customer retention. Psychology influences the buyers' moods which determine how lengthy the buyer stays in the shop, how comfortable they are and how comfortable they are by the services provided, and is developed by means of the color, lighting, design or architecture which have an impact on how the buyers interact with the surrounding. Around 93% of buying decisions are influenced by the visible impressions generated through psychology. Lounge chairs and entertainment in the retail keep influence the buyer to continue to be longer as they contemplate on what to buy. According to Langley-Swain (2014), 93% of purchasing decisions are influenced by the visual impressions generated through psychology. Lounge chairs and entertainment in the retail shop influences the buyer to stay longer as they contemplate on what to buy. According to Smart Lighting Engineering (2017), proper lighting brings a luxurious, tranquil, warm, safe and inspiring mood to the buyers. This psychologically influences the buyers to stay longer.

Useful info: When you get help writing essays for college at GrabMyEssay we guarantee complete confidentiality.

The desire of retail shops management to influence the psychology of the buyers is critical in designing of the retail shop. The lighting design can influence to either avoid or just approach on the shelf corridors. In figure 2, the light on the object displayed brings more attractiveness to the object than general corridor lighting hence influencing the buyer to approach.

Interior design, spacing and comfort provided in the retail shop influences the customer behavior inside the retail shop. Resting chairs may increase the time the buyer stays in the shop and hence they may see other objects on display other than what they intended to buy as depicted in figure 3.

Store layout influence how customers shop and how they move around the retail shop as they search what they prefer. Freeform layout (figure 4) is the most preferred layout since it allows free movement as compared to shelved placed in grid layout. The buyers feel more free to shop and comfortable to move around.

Read also: How to find paper writers for hire with impressive knowledge in any industry?


Langley-Swain, S. (2014). The Psychology of Colour in Retail Design. Green Room Design. Retrieved from design/

Smart Lighting Engineering (2017). Retail psychology: Exploring the use of light in space as a method of influencing customer perception and creation of atmosphere in a retail environment. Smart Engineering Project. Retrieved from

Get a price
Academic level
Pages *275 words
Total price
$ 0 .00
$ 0 .00

Prices that are easy on your wallet

Our experts are ready to do an excellent job starting at $14.99 per page

What Clients Say About Us
Our Customers Rated UsGreat
Out of 5 Based on 357 Reviews
I experienced difficult times trying to complete huge number of assignments to my university at the same time and you, guys, literally saved me. Everything was done in time and on the highest level! I really appreciate your help.
Essay, History, 12 pages, 7 days, Master's
First time when I placed an order with you, I just lacked time to do all the homework and it was a lot going on in my family. But today I’m doing it sometimes just for fun – I really enjoy communicating with your Customer Support members and just letting myself being a bit lazy
Yuong Lo Mui,
Literature review, IT, 17 pages, 4 days, Master's
My GPA is 4.0 and I’ve always been doing everything myself, but there is a class which I was about to fail thus my GPA would decrease first time in so many years. I ordered few assignments to be completed with and you did a great job! Thanks to you I still remain one of the best students on campus.
Essay, Politics, 8 pages, 5 days, Junior
I am not used to such services and I usually write all the papers by myself. But this time I got in a very difficult situation and had to order my paper on this website. To my surprise it appeared to be quite good. Thank you, it is really nice service. Think I'll get back to you soon!
Thesis, Management, 34 pages, 14 days, Master's
I am on my maternity leave now, so I spend a lot of time at home taking care of my little son. I’ve decided to get one more higher education degree while I’m spending so much time at home and applied for distance learning in one online college. But caring a baby takes even more time then I excepted so I’m the way too busy to write the complicated masters level research works, but is so-so-so cool! Thank you for that you exist! I don’t know what I would do without you all!
Essay, Education, 15 pages, 8 days, Master's
I am studying and working at the same time and it is difficult to cope with university assignments as I am very tired after the work day. You service is a salvation for me as it helps to do everything on time. I am really happy about it. Wish you everything the best! Especially my lovely writer 109!
Coursework, Religion, 11 pages, 7 days, Master's

We at

work according to the General Data Protection Regulation (GDPR), which means you have the control over your personal data. All payment transactions go through a secure online payment system, thus your Billing information is not stored, saved or available to the Company in any way. Additionally, we guarantee confidentiality and anonymity all throughout your cooperation with our Company.

Try our service with 15% Discount for your first order!   Try our service with 15% Discount for your first order!   Try our service with 15% Discount for your first order!  

Order Now