Real estate market
Condominiums have emerged to be a famous option in the real property market, especially in urban areas. Although condos are desired by buyers due to their convenience, there are severa challenges that need to be overcome. Selling condos in the market where single-family houses tend to be more luxurious may be easier. There are several marketing techniques that can be used to sell condos. They consist of social media marketing, routine open houses, search engine marketing, and free listing. The marketing substances should contain positive design aspects that make the property stand out from the relaxation in the market. Highlighting unique selling factors such convenient location, the presence of amenities like swimming pool, health center, a garage and packing can boost the sale of condos.
Social media is a powerful tool that is capable of highlighting key demographics and establishing lead generation per click. There are various social media platforms that can be used for advertising. They include Facebook, Instagram, Twitter, YouTube, and blogging. They have the potential of promoting properties and connecting sellers to potential clients. Search engine marketing (SEM) entails the use of various advertising strategies such as pay-per-click, paid link placement, contextual advertising and search engine optimization. SEM strategies may involve the purchase of “keywords” advertising from search engines. It can also involve paying bloggers or local estate websites to mention condo in their blog posts or articles. Routine open houses can offer an opportunity for displaying condo brochures and business cards. Visitors can take the business cards and brochures during the event. Condos can be listed in websites that consumers use to find properties. The websites that offer free listing include Movoto.com, Craiglist.org, Redfin.com, Zillow.com, and Trulia.com (Vieira, 2008). The listing should be highly detailed with the aim of attracting more potential buyers. The details may include proximity to social amenities like schools, digital pictures of the condos, the type of appliances included, and whether the condo is approved by Homepath or FHA.
Reference
Vieira, K. F. (2008). Online marketing techniques for real estate agents & brokers: Insider secrets you need to know to take your business to the next level. Ocala, FL: Atlantic Publishing Company
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