Retail Design Principles

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Freshman (College 1st year) ・Architecture ・APA ・5 Sources

Retail design can be described as a creative and business discipline that combines different areas of specialization together in the improvement and construction of retail space. Architecture and interior diagram are primarily a specialized exercise of retail design. However, it also incorporates factors of interior decoration, industrial design, graphic design, ergonomics, and advertising. The foremost goal of setting up a precise retail design is to create sufficient area for shoppers who visit the premises. To commence with, we look at the most valuable layout decisions/features. One, branding. The retail shop should be branded in a way that attracts the customers. Success lies in figuring out the things that the audience finds appealing. It is necessary to note what catches their eye irks their interest. No matter how gorgeous design, it is significant that the message translates to the audience is in line with the brand identity. This will attract more shoppers (Van der Merwe, 2014).

Two, we put into consideration the technological factors. The world has turned digital, and therefore an advancement in technology for retailers will greatly help them in marketing their products online. More so, shoppers can also tell prices easily if they are well computed. Technology has revolutionized business activities. (Neues, 2000). Making an advance in internet connections the retailers can reach online consumers.

Thirdly, the last design feature one may consider enough space a good walking path. Customers walking throughout your store want to gain maximum exposure to your products. This not only increases the chances of them making a purchase, but a well-thought-out path can be a good way of strategically control the influx and flow of the traffic in your store. The paths may be decorated differently from the floor to give a catchy and attention grabbing display (van der Merwe, 2014).

A retailer is a business person that sells goods and services to the ultimate consumers while a marketer is an individual or company that advertises or promotes something. For a retailer, the best way they can achieve revenue is by having them adapt to the dynamics of the business world by incorporating technology into their business. Secondly, I would advise them to have enough space for customer’s free movement. (Waldrep, 2009)

The last one is to make ask them to rebrand their business to an appealing outlook that creates interest for the customers to visit their premises. However, for the marketer, he/she must develop a financial plan that will not sabotage their efforts, like using a lot for the money in advertising yet they gain very little. Furthermore, marketers need to understand the human factors. They should promote a product that is sellable within the community. This will, in turn, help them realize some profit margins from their businesses.

A shopper is one who is shopping, i.e. one who is buying goods and services though they are likely not the final consumer of the goods and services while a consumer is one who purchases goods and services for personal use. A shopper is one person interested in having a variety of goods to choose from so that they end up buying the best products they find affordable and appealing towards satisfying their needs. Retailers need to develop a good functional design within their premises where shoppers can sufficiently access products.

However, a consumer comes to a retail shop to buy a product that they are ready to consume. Retailers need to display the fast-moving products for easy access. Customers make vital decisions like how cheap or expensive your store is likely to be and how well coordinated your lighting, fixtures, displays, and colors are. Since in a change mode, customers are more likely not to miss any product, or carts your place. (Khan, 2016).

Shoppers can be universally addressed; it is possible through internet connections where prospective customers can check out the prices of the products they intend to use. However, it can also be met with difficulties in areas that are not internet accessible. It is not easy for a business to actually satisfy the needs of all population since humans have diverse tastes and preferences. Human wants are insatiable precisely.

The disabled can also be catered for, for example building a non-stairway for those using wheelchairs to access the shop premises, design and developmental pathways that help them to move efficiently. To add on, retailers may employ workers who have knowledge in handling people with specialized needs and hence catering for the disabled persons. Lastly, retailers may have seats just to make them comfortable in case they get tired moving around the premise. These adjustments can be made by least financial input to ensure the retail maintains revenue ( Khan, 2016).

The most profound knowledgeable points gained this semester are; First the definition of retail design and its significance to real life situations. The development of a good retail design as seen in this assignment, the financial implications of developing a retail design for a client, fourth, the importance of incorporating the disabled demographic in our businesses since they remain our esteemed customers. Lastly, based on the knowledge gained in here, one can develop an architectural retain design systems and become a consultant in our economy. It is simply a blue print to self-employment.

References

Bon Marche, Printemps.(2002). 19th century retail design.

Humayun Khan. (2016). Customer Experience

Lee W. Waldrep. (2009). Becoming an Architect: A Guide to Careers in Design. John Wiley and Sons

Otto Riewoldt, te Neues, (2000). Retail design in architecture.

Van der Merwe. (2014). Design partnerships, retail, service, and hospitality. Sa Institute of Architects.

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