The Packaging Process of CS Light Bulbs

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High School ・Art ・MLA

Branding has a major role to play in the sales of any product and even more in a digital era. Branding and packaging of products is highly valued by costumers. The uniqueness and creativity of each product when found in convenience stores show the ability to interest customers.
A product I have personally bought, is the CS light bulb due to the appeal of the package. Despite the fact that there are thousands of brands, when buying the light bulb most people consider technical details and just the need for a light bulb. However, while shopping, I found the beautifully packaged light bulbs that were insect-inspired; they stood out from the rest. The packaging was not the same as the rest on the shelves and they looked appealing.
Another aspect of the product that appealed to me was the different colors of the boxes used, they were available in navy blue and white with varying font colors. The packaging reflected a company that went an extra mile to impress the customer. Despite the fact that the package might not have changed the quality of the product, it surely attracted an extra customer. The bulbs have an insect drawn on the box, then the abdomen is cut out and the bulb inside is visible. That was super impressive and equally creative for the company.
In conclusion, I had never thought I would buy a product that might be a bit expensive than the rest, serving the same purpose, just because of the packaging. CS light bulbs took packaging to a different level and it shows the impressive levels creatives have taken to make products stand out in the market.

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