A Business Plan

Junior (College 3rd year) ・Business ・APA ・2 Sources

The business will be known as Vanguard International Llc. The business will concentrate on the import/export services sector. Since no nation can be completely self-sufficient, the main objective of this business will be to facilitate imports and exports between producers and their buyers in various nations. As a result, it will offer the support services needed by businesses engaged in international trade.
The number of shares held by investors will serve as the company's limit on liability. People with prior experience in this sector make up the investors. With the limited number of investors, the company does not intend to go public in the near future. The company aims at beginning its operations in September 2017. The company will be located in Baltimore, Maryland.

The Market

Vanguard International will concentrate on serving clients dealing with vehicles and heavy commercial machinery between the US and European Countries. Exclusive endorsements and contracts will be secured to cater for both market segments. The company will create a distinctive position to cater to the needs of the firms involved.

Financial Considerations

The Start-up will source for funds required to purchase the necessary assets and meet expenses until the acceptable level of revenue is attained. The company’s liabilities will be sourced from management and private investors. The Bank of America will be the company’s banker, and the necessary borrowing will be acquired from it. The company does not expect any problems in cash-flow and targets to reach profitability levels in three years.


Vanguard’s mission is to offer far-reaching export/import brokerage and consultation services which include warehousing, shipping, delivery and negotiation of purchase contracts.

The Team

Vanguard International will recruit a team of competent individuals with relevant background and experience in this industry. Overseas representatives will be selected and base on their understanding of the import/export markets in their country of operation.


Ali, M. A. (2014). Import-Export Business Plan. Retrieved August 28, 2017, from https://www.theseus.fi/bitstream/handle/10024/71515/Asad_%20Muhammad.pdf

Miller, R. L., & Jentz, G. A. (2007). Fundamentals of Business Law, Summarized Cases 7th Edition. West Legal Studies in Business.

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