Advertising on Television

High School ・Business ・MLA ・1 Sources

Advertising is a method of marketing communication used by a business on media channels to inform, persuade and convince people or their target customers to purchase a product or service that is being offered by the business. Some platforms that are commonly used are Television, Internet, radio, magazines, and others. Over time, advertising on television became more popular in comparison to the other forms, but due to the progress in technology and a very secure access to data, a lot of people now spend their time online. This discuss will explain how advertising on television evolved with time. According to (Hanafizadeh & Behboudi, 2012) majority of people spend more time on the internet compared to watching television, which has, in turn, attracted a substantial number of advertisers, a clear indication that television advertising is gradually losing its tact. Furthermore, the need for effective advertisement medium, time and speed over which the advertisement gets to the target consumer is well supported over the internet

In my opinion, television advertisement has lost its grip due to technological and social media knowledge advancement that has seen a majority of young and a share of educated old people of this century to prefer more the use of the internet. The emergence of smartphones and tablets coupled with the availability of the cheap mobile data for internet access has further almost brought television broadcast to its knees, due to the change in viewing habit, as well as live video content can also be easily streamed over the internet.

From the above, it is wise to say that television is no longer the powerful advertising channel; the internet has overtaken the old medium.


Hanafizadeh, P. & Behboudi, M. (2012). Online advertising and promotion (1st ed.). Hershey, PA: Business Science Reference.

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