Brainrush by Jeremy B. Dawn and Valerie Stempler

Junior (College 3rd year) ・Business ・MLA

The 2014 article ""Brainrush"" was written by Jeremy B. Dawn and Valerie Stempler. The piece profiles veteran entrepreneur Nolan Bushnell, who works in the education industry right now. launch a Although the many choices need to be discussed with the various stakeholders, promoting their program is also an option. The essay also explores Bushnell's early years, including his upbringing, education, and professional life. At a young age, he learned how to repair electronics and began his entrepreneurship by repairing television sets in the neighborhood, charging lower fees than professionals. His entrepreneurial skills continued to his days at the university, where he would supplement his business income with employment. After graduating from the university, he worked in a number of organizations, and further developed his business ideas to catering to the education sector with Adam Berns, his business partner in the current venture.

The authors delve into the American education sector, highlighting weaknesses in the public sector, a factor that has created the gap exploited by Bushnell. In spite of the massive resources and investment put into the education sector, the schools portray an image of severe lack of functional digital tools. They found this particularly surprising in the era of technological advancement. With their passion for education, technology, and brain science, the duo planned to base their model on concepts aimed at improving absorption and retention of knowledge. The article then details the journey of the new venture, Brainwash, whose creation is geared towards providing a solution for improving the outcomes of all efforts towards education. Marketing, funding, operational mechanisms, and projected revenues and costs are also issues that have been highlighted by the authors.

Clocky: The Runaway Alarm Clock

Clocky: The Runaway Alarm Clock is a 2012 article by Elie Ofek and Eliot Sherman. The article tells the entrepreneurial story of Gauri Nanda, a 27-year-old Massachusetts Institute of Technology graduate student, currently at the apex of her entrepreneurship after successfully launching an innovative alarm clock dubbed Clocky. The product has been customized to assist people experiencing difficulty waking up in the morning. Besides producing the normal repetitive sounds, this clock jumps from the nightstand, rolling around the room noisily. This forces the owners to leave the bed in a bid to turn it off, consequently ensuring a successful process of waking up. The clock has an embedded chip that moves it in a random direction each morning to prevent pattern recognition such that the owner stays on their toes, not knowing the direction that Clocky would take.

Currently enjoying a P.R blitz, the authors give an account of Nadia’s entrepreneurship journey which had begun as an engineer at Apple Computers after graduating from the University of Michigan in 2000, with a Bachelor’s of Fine Arts in Media and Music Technology. However, her job was extremely technical, denying her an opportunity to engage her creative efforts. Early experiences with difficulty in waking up provided an idea for her project after enrolling for an Industrial Design Course at M.I.T.’s Media Lab. Needless to say, the superior innovation did not go unnoticed by the media, giving Nadia a platform to showcase her prowess to the world.

The authors further delve into the innovations of alarm clocks. In addition, they have discussed factors surrounding the manufacture, marketing, and future prospects of the product.

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