Business Information Systems Discussion Questions

Junior (College 3rd year) ・Business ・MLA ・1 Sources

Customer relationship management (CRM) is in charge of fostering positive relationships with customers and preserving customer loyalty. By strengthening the relationship between the company and its customers, the association aids in the advancement of the firm. Once we've established a relationship with the two parties, it's simple to predict a customer's needs and provide an acceptable solution. A company must use the most complex strategies in order to benefit the most from this strategy (Hardcastle).
Improved customer relationships, greater customer returns, optimized upselling and cross-selling, efficient internal communication, and increased marketing are some advantages of CRM. All the above reasons help take the business world to the next level which is more efficient (Hardcastle).


Firestone Company did not consider the following issues thus receiving critics from the affected parties.

There was an issue in the quality of the tire. The threads fell off the tire, but the company blamed it on the type of the vehicle used and the suspension problem. They did not own the mistake but tried to transfer the blame to the consumer.

The standard of the tires invented by the workers at the manufacturer was poor which consequently lead to the closure of the plant.

Having already breached a contract in another country by producing defected treads, Firestone had the responsibility of disclosing this fact and putting in place ways to create trust from the targeted clients.

The firm had to consider earning customer loyalty having disappointed the previous ones. Assurance that they will produce quality tires was key to vehicle owners from the company.


In my involvement with a new system implementation, I have mainly been involved with single-facility operations. The primary sector I was involved in was the automatic data collection system in the production process. We engaged many technologies that are employed by various companies all over the world. During the implementation process, we included engineering groups which enabled the decoding of the machine language to human language to achieve real-time reporting from the system (Hardcastle).


SDLC is a good idea although it also brings in more delays. It is necessary specifically in matters of life and death. When an order is received, our team analyses it to find out all the requests involved. Those which are available are delivered while those which require some modification or even new purchases are taken into consideration to see that they are met in time. In case of a new development, the item needs to go through all the required processes of development which include; planning, analysis, design, implementation, testing and integration, and system maintenance. The processes need to be followed if we need to solve the clients' needs promptly.

Works Cited

Hardcastle, Elizabeth. "Business Information Systems." (2008): 1-56.

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