Cameroon’s Coffee and their Technology Needs

High School ・Business ・APA ・4 Sources

A lot of organisations have employed the use of latest available technology in communications both internally and externally for more effectiveness. Technology influences the varying needs of customers, business ideas and the enhancement of products. Cameroon's Coffee have employed platforms like a web page, and online store and a referral program for its customers, yet they have traditional communication systems still in place.

Technology Needs at Cameroon's Coffee

Cameroon's Coffee needs to employ the use of modern technology like other firms in its operations to achieve development, productivity and efficiency (Jiogo, 2015). Based on the ever changing state of technology, Cameroon's coffee needs to adopt new technology that will help in maximizing the use of social media, big data, and cloud computing in record keeping, analytics, and communication. The move will not only allow the firm to lay down competitive strategies, reduce operation cost, and directly communicate with their existing and potential customers but also help in detecting of errors, get product reviews, and find out ways to develop the products (Jiogo, 2015).

Social Media

Social media refers to as online platforms that allow internet users to interact with networks, create, and share their contents with the online communities (Kim, Lim & Braymer, 2015). Over the past few years, firms have utilized social media platforms in marketing their products, communicating with their clients about their product use, and address their various problems that customers raise concerning the products. Moreover, businesses have built obtained feedback on what customers and other stakeholders think about the businesses as well as creating a stronger relationship with their networks.


Cameroon's Coffee entirely depends on networking through the web page to communicate to their clients. Also, face to face communication and marketing are also used to reach the potential customers.By adopting social media in their operations, Cameroon's Coffee will have a broad channel that not only targets their existing and potential customers but also reach their customers' social networks.

Use Social Media to Attain Global Presence

Social media platforms like Instagram, Twitter, YouTube and Facebook are widely used by people across the globe. Cameroon's Coffee can use the platforms to reach audience, viewers, and followers all over the world (Kim, Lim & Braymer, 2015). Thus, the company will be able to carry brand awareness and marketing to many potential and existing clients and their social networks.

Currently, the company relies on traditional networking techniques. Although there is interaction with the customers through the web page, the issue of having a wider reach and attaining a global presence have not been addressed. By using Facebook page, Twitter handles, Instagram, and YouTube, the company will not only reach its potential and existing clients across the globe but will also reduce the time taken to reach the customers on the ground.

Obtain Customer Feedback and Product Reviews

Social media will allow Cameroon's Coffee to interact with individual customers thereby getting their feedback on service delivery and product reviews. For instance, the company can filter comments on their Facebook posts to identify the most important or critical issues to be addressed in plans.

The Company spends a lot of money in carrying out market surveys and research concerning customers' experience. According Kim, Lim & Braymer (2015), the use of social media platforms will reduce the cost of gathering information on product reviews and clients' feedback hence increasing efficiency in production. Moreover, the Company will improve their strategies best on customer feedback.

Big Data

Big data is the use of large volumes of information gathered from the market to better understand the important factors like customers' consumption pattern and preference and market trends thus making informed decisions about the product market (Choi, Chan & Yue, 2017). Companies use big data to understand the market dynamics, thus, forming the basis of competition. Moreover, big data analytics helps firms to reduce wastage, increase efficiency and productivity thereby raising their profit margins.


Use Big Data to Acquire Accurate and Transparent Information

Cameroon's Coffee still relies on the data posted on their Web Pages to gain market insights. It is agreed that the use of physical documents like filled forms is subject to errors in recording. According to Choi, Chan & Yue (2017), the company can use Big Data to gain accurate, transparent, and insightful information that is essential when laying down competitive strategies. Through the adoption of big data, Cameroon's Coffee can have a positive progress in product development.

Cameroon's Coffee is still having issues with documentation and record keeping. Adoption of big data analytics will help solve the issues inaccuracy and lack of transparency of the information that the company keeps for its various activity.

Monitor Operations and Sales in the Various Branches

Data obtained from each stage of production process to sales can be used to plan for future product development. Cameroon's Coffee can generate innovative ideas from the data hence preventing failures experienced from defective or nonconforming products (Choi, Chan & Yue, 2017).

Data obtained from the production process and sales will be used in making correct future production and sales forecasts. Moreover, the company can embed sensors on products so that issues like after sales services can be easily tracked thereby avoiding failures or delivery of defective products.

Cloud Computing

Cloud computing is the modern means of data storage where information are centrally stored on the internet other than hard drives.Cloud computing allows businesses to access their data anytime and everywhere so long as the device used can access the internet (Chang, Kuo & Ramachandran, 2016). Firms have used cloud computing to establish virtual offices thus eliminating the physical data storage. Also, it helps in increasing efficiency and reducing operating cost.


Cloud Computing Will Allow the Firm to Operate From Anywhere

Using cloud computing will enable Cameroon's Coffee to store a lot of data online. Cameroon's Coffee can store its information in the internet clouds and access the information any time whenever the need to meet customer demands arises.

High Degree of Flexibility in Operations

Adoption of cloud computing will be crucial in achieving high productivity and efficiency. Moreover, cloud based servers will improve the flexibility of the business regarding its services. Reducing much of the physical work will be essential as the company tries to implement work-life balance to its employees (Chang, Kuo & Ramachandran, 2016).


Cameroon’s Coffee can improve the productivity of the work force and efficiency in operations through investments in the modern means of communication. Social media platforms provide an opportunity to reach both potential and existing customers and have a global presence. Other development in technology like big data and cloud computing will allow the company to keep accurate information, access the data from everywhere, and make informed decisions that are essential for outdoing competitors.


Chang, V., Kuo, Y. H., & Ramachandran, M. (2016). Cloud computing adoption framework: A security framework for business clouds.Future Generation Computer Systems,57, 24-41.

Choi, T. M., Chan, H. K., & Yue, X. (2017). Recent development in big data analytics for business operations and risk management.IEEE transactions on cybernetics,47(1), 81-92.

Jiogo, S. P. (2015). Market Entry Strategies for Cameroonian coffee to Finnish market.

Kim, W. G., Lim, H., & Brymer, R. A. (2015). The effectiveness of managing social media on hotel performance.International Journal of Hospitality Management,44, 165-171.

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