Consumer Behavior and making sales

Instructor Name
Date
BEHAVIOUR OF CONSUMERS: VISUAL ETHNOGRAPHY
Introduction
There are several factors that constitute purchasing behaviour of consumers which include design, quality, trust, price, culture and belief. Sales promotion, imitation, brand image and the atmospheric conditions some of the factors listed above plays vital role apparel marketing and they include sales promotion, product design, and brand name and store atmosphere. Images on product son sale represent ideas that are close to character, insights fashion aesthetic, culture and unity.
This is an image of different dresses of different designs and colors arranged in one line in one of the cabinets on the store. No single design or color stands out as they have been displayed in pairs. This is a systematic and planned approach by the Club Monaco retailers to show the stock that is currently available in the store mainly to attract consumers who like random shopping particularly middle-aged rich ladies and celebrities. Such displays are meant to perform different functions in store such as appealing to the retail outlet, communicate to its consumers, and help in communicating the fashion image of the retailer.
The image is a design that is complete from a blazer to a trouser meant for classy female consumers. It has been displayed in posh posture bringing out the luxury aspect of the design and the store in general. The manner in which a product has been displayed in a retail store greatly impacts how consumers respond to the product and how much they will be willing to part with to have the product. The image communicates to the consumers about the interior design of the store, the merchandising displays, layout, and atmosphere. From this image, it is clear that the design of Club Monaco is classy and this has an impact on consumers now that they will come to the store with the mentality that the products of this retail stores are classy and expensive.
It is an image of a single stylish pair of shorts. It has been displayed on its own so as to stand out from the rest. Image three is a display of a new product that has been recently introduced in the market. It has also been displayed in such a manner that it decorates the store. It has been displayed along so as to attract the direct attention of the consumers especially the young consumers who tend to be attracted by the latest designs in the market.
It is an image of two unique clothes designs that have been displayed with a stylish background. The focus of this image is the unique designs. The unique design of clothes has been identified as an apparel marketing aspect. Such designs provide implications to the consumers for quality, aesthetics, durability, and comfort. The country of origin of a given design offers implication of its relation to the purchasing behavior of a consumer. A country of origin of a given design can provide implications for quality. By intersecting such an idea with the manufacturing of a specific design, consumers tend to have different perceptions of where the designs originally came from.
This image is of few selected designs that have been sparsely displayed in different areas within the store. The behavior of consumers has also been observed to be greatly influenced by an extent that is limited now that visual displays tend to guide consumers in the product choice. The behavior of the consumer also tends to be influenced by the personal preference of the consumer and the quality of the cloth design displayed.
It is an image of two different designs displayed on the window with the name of the retailer shop appearing at the top. Displaying cloth designs in windows is meant to attract shoppers by the power of windows displays especially those young consumers who do random shopping and those who love window shopping. Such cloth displays are meant to encourage consumers to remain inside the store, go ahead to purchase the products, as well as develop a positive retail experience so that they can return to the store some other time.
By Club Monaco using these visual merchandising displays, it manages to create images of its products in the consumers’ mind and help the retailer to entice and attract consumers. Such successful visual displays positively affect the emotions of the consumers. Consumers on many occasions have been observed to unconsciously purchase products depending on their moods at that time. This means that consumers are likely to visit Clun Monaco to enjoy and embrace the experiences that change their moods and minds, a thing that will make them feel and satisfied. Retailers also try to attract consumers through helping them easily find the design they really desire and to motivate them in making unplanned, planned, or impulse purchases while at the same time providing them with enjoyable shopping experiences.

Part 2: Visual Information and Cultural Symbols

The general perception that is created by all the six images of Club Monaco Retailers designs is that of exclusivity dealing with luxury cloths designs. The images show that the retailer has taken note of the fact that they wish to make its consumers believe in their products and brand. The focus of the consumers who frequent this retail shop seems to pay attention to certain key aspects such as color, design, class, and breathing space in the store. For example, image two is meant to attract the consumers who are rich, go for unique styles, live a posh lifestyle, and do not limit their spending. Image four and five are meant to assure consumers that there is free shopping space in the store considering the way the designs in the images have been sparsely displayed. The gender of the consumers was also a consideration in this retail store now that it focused mostly on designs meant for female consumers. From image one up to six, they are clothes meant for the ladies. Female consumers have been observed to be more attentive when it comes to their purchasing behaviors and hence they are influenced more by visual displays. Men consumers on the other hand look for sings on retail stores where they will easily find what they want.