Consumer Behavior Case Studies

Junior (College 3rd year) ・Business ・MLA

Case study 1

Q 1

A well-known illustration of the production culture is the movie Slumdog Millionaire. Three distinctive aspects that have been skillfully utilised in the production culture of the movie have improved how the storyline of the movie was executed. The utilization of people who are Indians is the first cultural feature of the movie. It makes sure that the story is consistent with actual facts about native Indians. The depiction of the Mumbai slum as a second culture lends authenticity to the topic that the movie is covering. The last aspect is the use of music that is rooted in the Indian culture because an Indian has written it.

Q 2

Critics are claiming that the film is culturally derogatory base their arguments on the name that has been used in the film. They feel that the word “Slumdog” is derogatory to the Indians. Also, they argue because the director of the film is British and the main actor does not live in India. Hence, tainting the credibility of the film regarding how it portrays life in India.

Q 3

I think that the popularity of the Slumdog millionaire film will improve how people view the Bollywood movies because it will create a fashion amongst people in that they will start liking the Bollywood movies. By the fact that the film has received global recognition, there is a higher chance that it will create a larger audience who are interested in what is happening with the Bollywood movies. In the end, Indian film cultures will be adopted by various people.

Case study 2

Q 1

Consumption patterns can be changed if there is proper nutritional education that is given to the people who are involved in unhealthy eating habits. Among the low-income children, obesity can be reduced if they can be engaged in various activities that will ensure that do not to watch television for long hours. One of the activities is to bring sporting events to such neighborhoods. The government should not follow the example taken by Los Angeles because it is an extreme measure that is not effective. Education is the best way. To change the eating habits of the people, they should be educated on the reasons as to why their eating habits are harmful and also informing them about the proper diet.

Q 2

Living in low-income areas exposes people to high obesity cases due to various reasons. The first reason is that there are limited supermarkets which hinder people from buying quality food. The second reason is that in the low-income neighborhoods people are poor, and the money allocated for food is not enough for them to have quality and healthy diet. Thirdly, most fast food restaurants are located in low-income neighborhoods hence exposing people in such areas to junk food that has been linked to obesity cases. Lastly, there is limited awareness amongst the people regarding obesity causes which makes most of the children in such areas to watch television for long as they eat junk food.


Marketers reach such households through the use of individuals who are considered by the viewers mainly the children as being the authority and thus influencing the eating habits of the children.

Case study 3

Q 1

Saudi Arabia and other Middle East countries have taken a strong stand against the use of camera phones because of the conservative nature of their lives. Women are allowed to appear in public if they have covered themselves from head to toe using a veil. It makes it hard to take a photo because their faces might not be that visible hence making the use of camera phone to be something that is not a necessity. Also, Saudi women are concerned when their photos are taken without veils as it can be problematic based on how their society is structured.

Q 2

Cell phone consumption pattern in Russia is based on durability and reliability. The consumption pattern is because of the low income that characterizes the Russian society. The consumption pattern indicates that the culture of Russian people is based on having an item for a long time despite its features. Having a phone that is durable is because a majority of the Russians want to use the phones for a longer period without buying another one. Also, it creates a picture of individuals who have a culture of concern regarding what they purchase based on the level of income that they have.

Q 3

Cell phones can introduce new rituals based on the already existing ones that are unique to different countries. There can be the inclusion of all the necessary features such as having a phone that is perfect in size, shape, and design and at the same time being durable and reliable. Through such inclusions, cell phones can attract consumers at all levels and thus creating a ritual that is uniform globally.

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