Customizing Messages

High School ・Business ・MLA ・3 Sources

Question One

Message customization is relaying a particular message in the manner that is specific to the needs of a customer. It creates a stronger connection with clients and helps to raise the business. Customized messages invoke the desire of the customer towards the business as the message is specific towards them. This brings about good communication and loyalty to the business.

Question Two

Companies need to discovers the wants and preferences of their customers and attend to them in other to suit their customer’s needs. Business communications then seem more personal and the products seem more relevant to the customer (Jackson 23), and these leads to the growth of the business.

Question Three

Planning and reviewing the content of the business communication ensures that the purpose and objective of the message have been achieved. Planning ensures that the message has covered all aspects such as the target audience, the exact message and method of communication so as to reach the target audience (Thomas and Stephens 8)

Question Four

Peer reviews conduct an analysis on the message that has already been delivered to the target audience. In this case, the peer reviews provide a feedback to the business on the audience responds regarding the message content. Hence, the peer review feedback determines the quality of the context (Toth 447). Such action provides an avenue for the business to improve their services and products appropriately.

Question Five

When launching a new product in the market, it is essential to have information content that will help retain the attention of the audience, for them to comprehend the new product. Additionally, when rebranding, the content of the message is important so as to retain the customer’s attention.

Works Cited

Jackson, Denise. “Business graduate performance in oral communication skills and strategies for improvement”. The International Journal of Management Education, vol. 12, no. 1, 2014, pp. 22-34.

Thomas, Gail Fann, and Kimberlie J. Stephens. “An introduction to strategic communication”. International Journal of Business Communication, vol. 52, no. 1, 2015, pp. 3-11.

Toth, Christopher. “Revisiting a genre: Teaching infographics in business and professional communication courses”. Business Communication Quarterly, vol. 76, no. 4, 2013, pp. 446-457.

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