Deep water Horizon spill

Junior (College 3rd year) ・Business ・MLA ・5 Sources

The Deepwater Horizon oil spill is the largest to ever occur since the oil spill industry's inception. According to reliable estimates (Gulf Oil Spill | National Oceanic and Atmospheric Administration), at least 4 million barrels of oil were spilled. BP (British Petroleum), led by Tony Hayward, ran the Deepwater Horizon drilling platform (Walsh).

Was the answer from BP the best?

The senior management at BP did not respond in the ideal way, according to several analysts and PR (Public Relations) image specialists. Many agree that a number of issues could have been handled differently. In the first place, the business lacked compassion for  with those who were affected (at least initially). The company’s CEO, Tony Hayward was quoted in the press as saying he needed his “life back” (Watson). He made such comments at a time when many families were grieving their loved ones and thousands were counting losses to their businesses because of the spill. Second, the company seemed to have failed to prepare for a crisis of that magnitude. Even though, it might seem unwise to spend huge resources to put plans in places in case of crises of such nature, such plans could have come in handy and could have helped the company to react better (Kimberly). Third, the CEO or the company spokesperson appeared not to be sufficiently knowledgeable about the basics of the company (McClam and Weber). They gave facts that were misleading and downplayed the extent of the spill. This really affected the credibility of the company (Kimberly). These were obviously not the best PR responses to the crisis.

How could the response be improved?

The corporation should have taken its time, crafted a more accurate response to the crisis. They should have probably hired a team of PR consultants to help the management show more compassion at the press conferences. The CEO is the public image and the person people turn to for answers in such crises. Tony Hayward should have been helped to portray a better image than that which he did.

Works Cited

""Gulf Oil Spill | National Oceanic And Atmospheric Administration"". Web. 9 May 2017.

Kimberly, John. ""How BP Blew Crisis Management 101 - CNN.Com"". N.p., 2010. Web. 9 May 2017.

McClam, Erin, and Harry Weber. ""BP’S Failures Made Worse By PR Mistakes"". N.p., 2010. Web. 9 May 2017.

Walsh, Bryan. ""Oil Spill: Goodbye, Mr. Hayward | TIME.Com"". N.p., 2017. Web. 9 May 2017.

Watson, Deborah. ""5 Of BP's Biggest Gulf Oil Spill PR Blunders"". N.p., 2015. Web. 9 May 2017.

Get a price
Academic level
Pages *275 words
Total price
$ 0 .00
$ 0 .00

Prices that are easy on your wallet

Our experts are ready to do an excellent job starting at $14.99 per page

What Clients Say About Us
Our Customers Rated UsGreat
Out of 5 Based on 357 Reviews
I experienced difficult times trying to complete huge number of assignments to my university at the same time and you, guys, literally saved me. Everything was done in time and on the highest level! I really appreciate your help.
Essay, History, 12 pages, 7 days, Master's
First time when I placed an order with you, I just lacked time to do all the homework and it was a lot going on in my family. But today I’m doing it sometimes just for fun – I really enjoy communicating with your Customer Support members and just letting myself being a bit lazy
Yuong Lo Mui,
Literature review, IT, 17 pages, 4 days, Master's
My GPA is 4.0 and I’ve always been doing everything myself, but there is a class which I was about to fail thus my GPA would decrease first time in so many years. I ordered few assignments to be completed with and you did a great job! Thanks to you I still remain one of the best students on campus.
Essay, Politics, 8 pages, 5 days, Junior
I am not used to such services and I usually write all the papers by myself. But this time I got in a very difficult situation and had to order my paper on this website. To my surprise it appeared to be quite good. Thank you, it is really nice service. Think I'll get back to you soon!
Thesis, Management, 34 pages, 14 days, Master's
I am on my maternity leave now, so I spend a lot of time at home taking care of my little son. I’ve decided to get one more higher education degree while I’m spending so much time at home and applied for distance learning in one online college. But caring a baby takes even more time then I excepted so I’m the way too busy to write the complicated masters level research works, but is so-so-so cool! Thank you for that you exist! I don’t know what I would do without you all!
Essay, Education, 15 pages, 8 days, Master's
I am studying and working at the same time and it is difficult to cope with university assignments as I am very tired after the work day. You service is a salvation for me as it helps to do everything on time. I am really happy about it. Wish you everything the best! Especially my lovely writer 109!
Coursework, Religion, 11 pages, 7 days, Master's

We at

work according to the General Data Protection Regulation (GDPR), which means you have the control over your personal data. All payment transactions go through a secure online payment system, thus your Billing information is not stored, saved or available to the Company in any way. Additionally, we guarantee confidentiality and anonymity all throughout your cooperation with our Company.

Try our service with 15% Discount for your first order!   Try our service with 15% Discount for your first order!   Try our service with 15% Discount for your first order!  

Order Now