Effective Business Communication

High School ・Business ・MLA ・3 Sources

The problem I noticed in my former job as a teller in a bank is the insufficient use of technology in everyday operations of the business. Essentially, clients could waste a lot of time visiting the bank to transfer money from one account to the other, from the bank account to other services, or for minor transactions. Furthermore, the bank does not create services that can help their customers access their accounts via the mobile phones; therefore, customers had to visit the bank every time they required bank services. Can the bank invest in new methods that are cost effective and that will save time for their clients when using their services? The goal of this report is to provide insights on available technology that can be incorporated to increase efficiency in the bank’s operations. Moreover, the report will highlight cost effective strategies that can be established to enhance the success of the new technology.

Technology is becoming a crucial part of success for any business in the world today. As such, it is for any company to be on top of research and innovation to ensure that they keep up with the changing times (Soto-Acosta and Cravo 241). The bank should invest in a mobile phone application that will allow their customers access their account at any time and place (Guffey and Loewy 390). This technology will not only save time and money for the bank’s clients but also promote efficient running of the daily operations. However, for large transactions or in-depth consultation, the customers will be advised to visit the bank. As a result, there will be fewer people to serve at the bank; an aspect that will increase the quality of services provides (Čater, and Čater 592). Moreover, it will be convenient for clients who will be able to access their account at any given time and place, thereby increasing consumer satisfaction.

Works Cited

Čater, Barbara, & Čater, Tomaž. "Relationship-Value-based Antecedents of Customer Satisfaction and Loyalty in Manufacturing." The Journal of Business & Industrial Marketing, vol. 24, no.8, 2009, pp. 585-597.

Guffey, Mary E., & Loewy, Dana. Business Communication: Process and Product: Study Guide, 8 edition. South-Western College Pub, 2014.

Soto-Acosta, Pedro, & Pedro M. Cravo. "Expertise, Innovation and Technology: Are We in the E-Xxi Century?" International Journal of Electronic Business, vol. 9, no. 3, 2011, pp. 234-248.

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