Effective Business Messages Construction

Freshman (College 1st year) ・Business ・APA ・2 Sources

A hair product called "Nature's Beauty" is the product to be described. This is a natural hair product that is appropriate for all individuals of various age groups. When applied to some fried natural hair, the substance creates a sense of trust in people. The product may be used however for slightly kinky hair, while for silky curly locks it is usually recommended. On the first days of its implementation, the desired outcome of this product is noticeable. As a consequence of its procedural one-step requirement the product does not require regular monitoring of its progress upon application. It is everyone wishes to have super soft hairs free from dryness that come along as a result of long tiresome days from manual work.  


This product is applied to the hair only once a day and does not require extra product or application to see the desired results. The product is implemented to the locks after conditioning or styling them as desired. Most people use a combination of different methods to get the desired results. The different methods use a variety of products that may have adverse effects on a person’s natural texture of the hairs. The different methods include the use of liquid oil cream to moisturize the hair. However, this approach involves some steps which may seem too complex to most users. The method requires an individual to hydrate the hairs with warm water in the first instance, and then apply an oil of his/her desire to prevent the moisture from escaping and finally using a cream to top it. Taking into consideration the number of steps such methods take, it is clear that nature's beauty brings a revolutionary change in the beauty industry due to its one-step application procedure. Nature’s beauty contains all the ingredients needed to maintain a perfect curly hair. The product contains an almond, a leave-in conditioner, coconut oil and curly cream. The combination of all these striking ingredients in one bottle makes nature's beauty a unique product in the market as customers do not have to make a concoction of three or more products by themselves.

The ability of this product to be used on different types of hairs to various age groups makes it an all-important product in the market. The durability of this product makes it more appealing to the customers as they will be able to save a chunk amount of cash on their beauty. The need for natural hair products in the market is demonstrated through the various comments suggested by different subscribers on YouTube. Most people are targeting a product that is pocket-friendly and serves all the purpose in one bottle. The use of inorganic compounds in most of the hair products makes them toxic to the skin and hair despite being expensive.  Nature’s beauty contains organic compounds that make it more natural and appealing to the clients. Also, due to its benefits on the hair and the healing property, it possesses to restore dry and itchy scalp, nature's beauty places itself in a unique position that serves as a medicinal product as well as a beauty product. Furthermore, its pocket-friendly prices and its availability make the product to be in a pole position to revolutionary beauty industry across the globe.

On a personal perspective, I would recommend nature’s beauty due to its ability to maintain and improve natural hairs. In the current market, most companies are focusing on producing products that have short-term benefits at the expense of the clients' health without taking into consideration its effects on the customer's health. Therefore, it is not easy to find a product that you are sure it will be safe for your family. However, the introduction of nature’s beauty into the market will ensure your family’s safety on using them, and most clients will note that the prices are favorable compared to other products in the current market. In this regard, do not get confused on which product to use for your family as there is a solution to all your hair beauty need with amazing results. A lot of goods on the market are bought and used for a period then thrown away since they do not produce the desired results of their customers. Nonetheless, there is still hope in the beauty industry with the introduction of nature's beauty, and there will be no need to take a second choice once the desired results of the customer are met with high expectations.


The need for a company to understand the want of the people and where they shop for a particular product is as important as winning their choice of the servicing products in the market (O'Rourke, 2015). Also, the company should focus on both geographic and demographic characteristics of the audience since it defines the nature of the goods they use. Moreover, it is important to understand the age of your target audience and the level of income they earn (O'Rourke, 2015). Determining the age and the level of revenue the target audience get influences the price tag of the product to be introduced in the market.    

On a geographical viewpoint, it is paramount to understand whether your target audience lives in either urban areas or rural areas. Understanding the residential area of the public ensures that the company has a recap on the accessibility of the product to the client and how they will make it available. Also, understanding the residential area defines the amount of product to be manufactured since the level of use of the product is determined by the traffic involved (Gopal, 2009). The target audience of this product includes; Women, retail stores, hair salons, men and cosmetic shops. It is important to note the tone and language of the area to portray your message clearly to the target audience.


To establish credibility, it is important to trust your audience and respect them even if you do not agree with their views.  There is no need to approach your audience if you are not ready to take care of them and focus on their well-being. Moreover, the approach to the public should be solely focused on benefiting them. The audience should be shown the idea in question and how the product will help solve the issues affecting them (Gopal, 2009). Furthermore, one should be sure of what he/she is talking about and have the experience, information and understanding of the product in question. When the ideas are presented professionally and convincingly, there is a likelihood of maintaining the audience and deliver the intended information about the product (O'Rourke, 2015). Lastly, to establish credibility with the public, the disclosure of the personal experience with the product is paramount as the audience will be more confident in the product.


In the current digital generation, one of the most efficient channels to be use to convey the message to the target audience is through advertisements and social media such as Twitter, Facebook, and Instagram. The use of social media and advertisement to convey messages about the product can help explain about the product in question and its benefits to the users (Gopal, 2009). Moreover, the use of social media and advertisements keep the audiences up to date about the product in question and are notified of any change that might take place.


Gopal, N. (2009). Business communication. New Delhi: New Age International.

O'Rourke, J. (2015). Effective communication. London: Dorling Kindersley Limited.

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