Executive Summary for Smart Therapy Dog Company

Junior (College 3rd year) ・Business ・APA ・2 Sources

Smart Therapy Dog Company offers unique and super high services for various people with various disease conditions. The firm rears many breeds of domesticated dogs both locally and internationally for the therapeutic purpose for children with autism, nursing homes, a disaster area, hospices, schools, retirement homes, and hospitals. Apart from that, the firm offers services such as dog sitting, dog boarding and dog training for both obedience and therapeutic skills and intelligence (Benjamin et al., 2015). The firm ensures that the hospitals, nursing homes, retirement homes and to families of children with autism receive therapy dogs with health and brilliant skills who will be able to provide sufficient comfort and affection to the affected or sick individuals. The company also ensures that the dog owners who will be bringing their dogs for training, bathing and grooming are fully satisfied and served within the shortest time possible.

The Company and Management The Smart Therapy Dog Company is located strategically at Glastonbury Dr. St Johns 200m from grace Haven assisted living retirement home in Michigan. The company is under the management of Grace Haven Assisted Living retirement home which operates under the care and concern of St John Catholic Church. The chief director of the dog therapy session who works under the general manager of both grace Haven assisted living home, and Smart Therapy Dog Company is an occupational therapist Dr. John Paul. Dr. John serves at a provisional government hospital in Michigan where he assists patients with difficulties to settle and relax their mind as they adapt to new changes or as they undergo healing process may be from stroke, trauma, autism or just aging. He has a 30 years’ experience in the health sector having attained a bachelor`s degree and a master’s degree in occupational health. He is assisted by Dr. Rodgers Carey who is a vartinary laboratory manager with 25 years’ experience in handling and maintaining the health of domestic animals.

He holds a bachelor’s degree and a master’s degree in vartinary laboratory technology. Smart Therapy Dog Company has 12 employees who have been assigned duties in different departments. The company is subdivided into many departments which include entry and recording sector, procurement, training, handling and maintenance and transport. However, the company also three members of the junior staff adding up to 15 employees in total. The company believes in team functioning to ensure quality and efficiency. The company has a board of advisory directors made of three members in charge of providing management expertise. They include Dr. Terry Brown the executive director of the International vartinary laboratory, Dr. Collins William who serves as a government health chief advisor and Mr. Brian Sam who is the chief executive officer of the institution licensing and registration ministry. Services Offered by The Company The main clients are the nursing homes, retirement homes, families of children with autism and dog owners who wants to provide the best care for their dogs including those who wants to provide company for their dog when they are away. Smart Therapy Dog Company provides the best for their clients of which in this case are the nursing homes, retirement homes, families of children with autism and dog owners (Cooper et al.,2003). To the nursing homes, retirement homes, families of children with autism the company provides health and well-trained therapy dogs for comforting the patients. The company offers dog training for those nursing or retirement homes who already possess dogs in their institution.

The company ensures all the therapy dogs are vaccinated against rabies, and they are licensed, well-groomed and free from pest before taken to the nursing and retirement homes. To the clients who are already dog owners, the company grooms the dog, vaccinate it and bath it as per the clients’ instruction or interest. The company also host seminars periodically like twice a year where they invite experienced pet nutritionist who gives talks and advises for how to feed and maintain the health of your pets at an achievable cost. The Market For the last two to three years’ Smart Therapy Dog Company has been prominent in almost the entire Michigan supplying and handling a variety of breeds of therapy dogs. Michigan is known for having many caring and understanding people who respect and consider the needy, challenged and members who experience various difficulties in life such as the elderly who need companionship and the children with autism who need maximum attention. Studies show that Michigan is one of the top states with many nursing and retirement homes that are fully equipped and accredited. Many residents in Michigan are also pet lovers always competing at rearing the best breeds (Hawkins, 2010). The study also revealed that the dog owners does not prefer having a dog but a more skilled and brilliant dog that can internalize instructions and perform than a traditional dog. The nursing homes, retirement homes and families of children with autism always prefer a therapy dog to interacted with the affected individuals because of their affection and therapeutic qualities. The Company’s Competitive Advantages Out of the seven renowned therapy dog firms, Smart Therapy Dog Company remains the top company with most experienced managerial staff who always aim to satisfy the final consumer of their product and services. The company believes in offering the best by employing the best staff who are experienced and timely (Benjamin et al., 2015).

The company provides a free transport of the dogs as an after sales service for their clients. The company eases the process of acquiring a license for most dog owners. The company offers consultation at no cost and pet meals at an affordable price. Financial Projections Due to the strategic positioning of the company, the sales for the first financial year was $300,000 thereby registering a percentage growth of 9.8 per annum for the three operational year. $100,000 will cater for the salary of the employees and $50,000 for maintenance. In the coming years, the company is planning to accommodate or give chances for attaches and interns the company is planning to design a website with some brochure for marketing the firm and its services. Startup Financing Requirements The company is seeking an operational amount of $160,000 ti cater for the growth in the first financial year. I addition the firm has injected $60,000 to boost the working capital demands. The performance of the company will be evaluated and monitored through periodic checking and analyzing the book of records and the company`s worksheet for each operational year since the company was started. The managers can also evaluate the performance by determination of the number of recurrent customers plus evaluation of customers’ feedbacks through the installation of a suggestion box. The company can also administer questionnaires to their customers to measure their performance.


Mozaffarian, D., Benjamin, E. J., Go, A. S., Arnett, D. K., Blaha, M. J., Cushman, M., ... & Huffman, M. D. (2015). Executive summary. Circulation, 131(4), 434-441.

Hawkins, D. I., Best, R. J., & Coney, K. A. (2010). Consumer behavior. Implications for marketing strategy, 5. Cooper, D. R., Schindler, P. S., & Sun, J. (2003). Business research methods.

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