High School ・Business ・APA ・1 Sources

Homecare is one of North Carolina, United States,' a young home care institution. Two young entrepreneurs, James Rowley and Shirley Hoods, created the organization in 2015. This company provides a wide range of services, including ADL, treatment, wash, preparation of meals, light housekeeping, transportation, medical support, health care and home-care services. At present, because of the quality of the services and the friendly prices with an annual profit of $ 4m, the company starts to enjoy a strong customer base.

Primary Vision

Primary vision is to provide quality care for everyone.


Homecare is offering in home medical care, ADL's, grooming, bathing, meal preparation, light housekeeping, transportation, and assistance in medications, vitals, and companionship among others.

Mission Statement

Homecare aims to be the leading quality home care services provider in the major states of United of America at affordable prices.

SWOT Analysis


Homecare has the excellent sales team with strong knowledge of the services offered in the market. The team will enable meeting the customer needs as well as bringing more customers on board, thus, increased customer base.


The costs of operations are high due to being young in the market. Homecare operates under high costs as the organization is still penetrating in the service industry. The higher costs of service delivery have lowered the profit margin per given unit of service offered in the market indefinitely.


Homecare is still penetrating the market, hence, the ability to accommodate more customers to the rendered services such as ADL’s, grooming, bathing, meal preparation, light housekeeping, transportation, assistance with medications, vitals, and companionship.


Competition is the key threat – most competitors are well-established in the market. Additionally, they control the market by buying upcoming institution, thus, the creation of monopolistic markets. Some of the competitors are offering quality home care services at very low charges.

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