Humor in organization

Junior (College 3rd year) ・Business ・APA ・6 Sources

Many businesses regularly use humor to influence their target market. Especially when promoting and even when creating lesson plans. However, empirical study hasn't demonstrated that the target market's view in the value of spending time and money on corporate comedy is justified. Evidently, convincing the customer directly translates to higher sales because of a more expansive market access and, consequently, higher earnings for a business. As a result, this essay focuses on the justifications for why comedy is important for businesses as well as the consequences it can have on the same company (Altman, 2016).

Humor is used in the workplace

Because it helps employeesa significant role in reducing stress among employees. Stress management is essential to handle the current situations that one goes through. Without feeling stress, productivity is likely to be low because the employees will not be motivated to work. According to Kerr, "Humor offers a cognitive shift in how you view your stressors; an emotional response; and a physical response that relaxes you when you laugh." (Kerr, 2017). Therefore, by laughing and getting happy because of humor, the stress that one had when reporting for duty is likely to come to an end.

Apparently, cartoons are also a critical aspect in discussing humor

Many cartoonists use their drawing and illustration skills to present some cartoons which can be very humorous. For instance, a cartoon of a rat with a prominent stomach will no doubt attract the attention of many who will be pleased to see it. Such a cartoon may be shown to represent the "small" people in size who can achieve and accomplish many "big" things. Through the use of cartoons, the audience is quickly persuaded to buy a certain product without many negotiations. This can be attributed to the fact that the target market is more likely to gain interest and attraction of the source because of the cartoons.

Counterarguments are very common and ordinary during any sale of a product

The client will always have many questions which sometimes may be challenging to answer by the sales agent. However, by using humor in the process of advertising or selling a certain product, it is possible to distract the audience from such arguments mainly by the use of ironic wisecracks. The irony makes the target market think further due to the ironical questions and statements presented which are sometimes rhetorical. It, therefore, has a big role as a marketing strategy in promoting the sales of a certain product (Förster & Brantner, 2016). It, however, should be noted that not everyone will always be ready or positive to such irony as some may take it to be more personal and thus lose interest in buying the product in question.

In addition to that, positive organizational humor plays a significant role in promoting a conducive business environment and even climate. Taking an instance where a certain company allows the use of humor, many clients are more likely to be attached to such a firm than others. The main reason behind this is that the customers tend to perceive a humorous company to be more listening and approachable than one with stringent adherence. By such instances of build trust from the customers, a company will have high sales thus increasing its gross profits. At the very end, such organizations are likely to grow significantly courtesy of the positive organizational humor applied (Steele, Mulhearn, Medeiros, Watts, Connelly, & Mumford, 2016).

A matter of fact, the relationship between the top leadership and the other employees in a company is very vital. One primary advantage of humor is that it allows a more comfortable interaction between the high staff and other employees. Therefore, it can theoretically be stated that use of humor in an institution facilitates a cordial relationship between transformational leadership with the trust built by the employees. Positive humor in one way or another promotes trust, respect, and national integration (Gkorezis, Gkorezis, Bellou, & Bellou, 2016). It is perceived that leaders who are humorous tend to be easily approachable than those who lack such nature. Apparently, when there exists such a good relationship between workers and their leaders, there is likely to be a more conducive working environment and production is expected to increase. Additionally, humor makes the workplace enjoyable and thus people feel comfortable and embrace the work that they do.

On the contrary, humor can sometimes lead to the deterioration of the business environment or even the production level at large. For instance, some jokes may have a negative impact on the employees and also make them develop a reduced self-esteem. Consequently, some offensive words may hurt the organization. A more specific instance is when those in leadership tend to pose some humorous words which are singly directed to particular individuals (Robert & Seyrek, 2016). The individuals are likely to be angered thus reducing their morale in the workplace.

In summary, every organization should strive to not only make their customers satisfied but also the employees themselves. In the same regard, however, people should have the capability of differentiating between positive and negative organizational humor. Good humor creates a good working environment thus making a companies' sales high. On the other hand, lousy humor should, by all means, be avoided so that it may not impact negatively on the business.


Altman, E. M. (2016). Ethical Promotion of Social Media of Laser Facilities Offered by. Textbook of Lasers in Dermatology, 264.

Förster, K., & Brantner, C. (2016). Masking the Offense? An Ethical View of Humor in Advertising. Journal of Media Ethics, 31(3), 146-161.

Gkorezis, P., Gkorezis, P., Bellou, V., & Bellou, V. (2016). The relationship between leader self-deprecating humor and perceived effectiveness: Trust in a leader as a mediator. Leadership & Organization Development Journal, 37(7), 882-898.

Kerr, S. A. (2017). Gender, Population Type, and Coping as Predictors of PTSD Symptom Severity.

Robert, C., & Seyrek, S. U. (2016). Paradoxes in Workplace humor research. The Psychology of Humor at Work: A Psychological Perspective, 136.

Steele, L. M., Mulhearn, T. J., Medeiros, K. E., Watts, L. L., Connelly, S., & Mumford, M. D. (2016). How do we know what works? A review and critique of current practices in ethics training evaluation. Accountability in research, 23(6), 319-350.

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