Information technology infrastructure

Junior (College 3rd year) ・Business ・APA ・3 Sources

Any successful business depends on its information technology infrastructure. By supplying the necessary market data and other factors that have an impact on the market trend, it forecasts the expansion of the company. Any organization that wants to compete effectively must have a solid information technology system as its backbone. The large market share a firm may consolidate in the current competitive trade environment depends on strategic planning, thus Kelly must plan effectively to outmaneuver her rivals (Brynjolfsson & Hitt, 2000). Kelly will consequently have a competitive advantage as the firm develops thanks to the advancement of information technology. The essay outlines the IT solution and evaluates what it would take to implement her decision since online shopping is more efficient than shopping in a store.

Use of digital marketing

It is advisable that Kelly uses the digital form of the market along with the usual format of online sales. In this next system, it is imperative that she creates the enterprise website which is dedicated to improving the sales of the business. Consequently, the idea would attract more customers online which shall give Kelly and advantage over the other competitors who will still be using the conventional method of selling. It is predictable that the website shall attract many consumers through online advertising which will invariably increase the market reach and consumers of the goods shall be informed on the different types of products on sale at Kelly's Salon. The idea is cost effective than other standard forms of advertisements. The business may use the online publication sites to enhance Kelly's online website through prepare slides that help in addressing the types of sales of the firm. The sites will, therefore, help to create consumer awareness and encourage more Internet users to spread the name of the enterprise (Drnevich & Croson, 2013). The target of the relevant audience and the types of customers must be a directive to the choice of the content being exposed online.

Social networking

Additionally, the enterprise ought to incorporate social networking methodologies in the delimitation of Kelly's services and goods. The idea entails employing individuals to sensitize more people on the values of the good and the services. Entirely the plan shall encourage customer participation in the choice of the brand and the level of the services needed. Networking will support the sensitization of the community about the existence of the business through the performance of the regular visits to the customers. The idea shall encourage many forms of relations which will promote the sale capacities of the company.

The use of VoIP communication

The voice over internet protocol is a type of communication that is reliable and most efficient in the provision information from distant places. The cost of communication is preferably cheaper and more can be applied to any business to improve the communication networks. The idea shall help in the faster rely on information from various suppliers, the employees, and customers. The exchanges in the business shall be secure because the uniformity in the communication system shall enable the transfer of information from all the elements of the firm. Market trends and other information concerning the market shall be communicated to the business at a rapid speed for action. The communication is more efficient than the legacy telephony because it has allowances for the use of various communications over a wider range of distances.

Cloud computing

The use of cloud computing in the storage of information and the company sales records is more efficient is securing data as opposed to offsite and onsite databases or other physical storage devices. Cloud computing shall enhance the storage of correct information of the company to promote accountability and control of the finances. The business is required to prioritize the sales on the clouds and the online websites to control the market opportunities on to the company. The company must adopt the use of the digital storage capacities to ensure the sales are captured, and the records of the employees are kept decently. More experts in the information technology are to be invited to help provide the requisite information in enhancing the use of digital systems.

Inclusive Management Technique

Kelly has to consider the value of proper administration of the enterprise entirely and control the sales and other services in the company. The company needs to be considerate of the interests of the customers through the consultations by the relevant stakeholders. The company, however, needs to understand the weakness and the strengths of the other competitors in the surrounding to lay the foundation for better performance (Wu, Straub & Liang, 2015). The comprehensive management shall entail the use of the ideas and the proposals of the various members during the making of decisions in the company to enhance diversity.

Regular researching

The improvement of the business is dependent upon the proper researches conducted by the corporation regarding the updates on the market forces. The idea depicts that the experts honored with the responsibility of performing communications on the prices and the brands on the market need to be alert to ensure the constant provision of information. This shall be advantageous to the company because it will keep the company informed and updated on the current issues of market trends.


The business is predicted to improve the implementation of the proposed information technology outlined. The considerations of the ideas, therefore, are evident to promote proper management and cooperation in the business hence enhances the competitiveness of the firm. The incorporation of information technology will enhance the return on investment for Kelly's Saloon while also giving the business enterprise a competitive edge over its primary competitors within the same market environment.


Brynjolfsson, E., & Hitt, L. M. (2000). Beyond computation: Information technology, organizational transformation, and business performance. The Journal of Economic Perspectives, 14(4), 23-48.

Drnevich, P. L., & Croson, D. C. (2013). Information technology and business-level strategy: Toward an integrated theoretical perspective. Mis Quarterly, 37(2), 483-509.

Wu, S. P. J., Straub, D. W., & Liang, T. P. (2015). How information technology governance mechanisms and strategic alignment influence organizational performance: Insights from a matched survey of business and it managers. Mis Quarterly, 39(2), 497-518.

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