Less famous vs famous brands

GRABMYESSAY.COM OFFERS TO EVALUATE SAMPLES OF VARIOUS TYPES OF PAPERS
Master's ・Business ・APA

Several scholars have concluded that consumers are more likely to pay for famous brands than less famous brands with comparable properties. The research paper found that the main thing that drives the distinction between popular and less famous brands is the branding principle, which seeks to differentiate goods on the market by generating representations of greater product quality and value in the minds of consumers. Research has also shown that the majority of customers equate price with quality, especially in the case of popular brands. Famous brands are created by relaying messages that demonstrate a product’s ability to deliver quality and value, as well as encouraging repeat purchases. Repeat purchases are crucial in building customer loyalty, whereby once a customer loyal to a brand, he or she ceases to be price-sensitive, since the customer always seeks to have the same quality experience with a product over and over.

Moreover, the research demonstrated that the key factors that influence brand choice include customer loyalty, customer perceptions, which include price, quality, value, and risk perceptions, and the influence of social status. Before selecting a particular brand, customers establish whether the brand provides them with the expected value and quality in relation to the product price. On the other hand, customers assess the risk of purchasing a particular product, whereby the risks involved include functional risks, social, financial risks, and physical risks; the aspect of risk majorly relates to new products, with which a customer possesses limited experience and knowledge. Conclusively, the research established that the conception that people are more willing to pay for a famous brand rather than a similar product from a less famous brand is faulty since, although customers associate famous brands with high quality, value, and low risk, a large number of customers is price-sensitive and therefore, they would opt for a cheaper brand that offers the same value, quality, and level of satisfaction as that provided by the famous brand.

Get a price
Academic level
Urgency
Pages *275 words
Total price

Prices that are easy on your wallet

Our experts are ready to do an excellent job starting at $14.99 per page

What Clients Say About Us
Our Customers Rated UsGreat
4.8
Out of 5 Based on 163 Reviews
I experienced difficult times trying to complete huge number of assignments to my university at the same time and you, guys, literally saved me. Everything was done in time and on the highest level! I really appreciate your help.
Edward,
Essay, History, 12 pages, 7 days, Master's
First time when I placed an order with you, I just lacked time to do all the homework and it was a lot going on in my family. But today I’m doing it sometimes just for fun – I really enjoy communicating with your Customer Support members and just letting myself being a bit lazy
Yuong Lo Mui,
Literature review, IT, 17 pages, 4 days, Master's
My GPA is 4.0 and I’ve always been doing everything myself, but there is a class which I was about to fail thus my GPA would decrease first time in so many years. I ordered few assignments to be completed with GrabMyEssay.com and you did a great job! Thanks to you I still remain one of the best students on campus.
Rosalinda,
Essay, Politics, 8 pages, 5 days, Junior
I am not used to such services and I usually write all the papers by myself. But this time I got in a very difficult situation and had to order my paper on this website. To my surprise it appeared to be quite good. Thank you, it is really nice service. Think I'll get back to you soon!
Jeremy,
Thesis, Management, 34 pages, 14 days, Master's
I am on my maternity leave now, so I spend a lot of time at home taking care of my little son. I’ve decided to get one more higher education degree while I’m spending so much time at home and applied for distance learning in one online college. But caring a baby takes even more time then I excepted so I’m the way too busy to write the complicated masters level research works, but GrabMyEssay.com is so-so-so cool! Thank you for that you exist! I don’t know what I would do without you all!
Karen,
Essay, Education, 15 pages, 8 days, Master's
I am studying and working at the same time and it is difficult to cope with university assignments as I am very tired after the work day. You service is a salvation for me as it helps to do everything on time. I am really happy about it. Wish you everything the best! Especially my lovely writer 109!
Desmond,
Coursework, Religion, 11 pages, 7 days, Master's

Do not know exactly what you need?

We at GrabMyEssay.com

work according to the General Data Protection Regulation (GDPR), which means you have the control over your personal data. All payment transactions go through a secure online payment system, thus your Billing information is not stored, saved or available to the Company in any way. Additionally, we guarantee confidentiality and anonymity all throughout your cooperation with our Company.

Try our service with 15% Discount for your first order!   Try our service with 15% Discount for your first order!   Try our service with 15% Discount for your first order!  

Order Now