Marketing Plan and Sales

High School ・Business ・APA ・1 Sources

Of all the aspect that make up a business plan, sales and marketing technique functions as the foundation for successful propulsion of the product into the market. Before the marketing of the cosmetic product, market penetration strategy and communication channels need to be considered. The marketing plan should be produced by distincting the product through branding, packaging and product positioning. Before launching the business, permit needs to be gotten from the appropriate authorities. After obtaining the permit, it is pertinent to find where to get the products. Buying a wholesale supply of the products, for example, preservatives, fragrances, bottles, bases, and colorants should be considered. Buying the products in a wholesale will decrease the cost as compared to paying retail prices at hobby or craft supply store.

Creative packaging is an essential component of a marketing plan, and it captures the overall look as well as the feel of the product. Cosmetic packaging can go to a greater extent in the branding of the company. Innovative materials such as lace or velvet, recycle cardboard should be used (Cohen, 67). Add many layers and come up with details such as fabric cords, buttons flaps or ribbons. The logo should be included in the package design. Furthermore, phone number and company website should also be included if possible.

Moreover, branding comes into play as one continues to define marketing directives. Branding is the customer's feeling and perception towards the brand. Marketing collateral should make good use design and color that appeals to young people with the textures and smells that are airy and light if the marketing of cosmetic is intended to be fashioned-forward.

Marketing plan is essential for the success of any business. Well created marketing plan will result in huge number of sales within a short period of time. Branding and proper packaging will make the products more competitive in the market.

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Work Cited

Cohen, William A. The Marketing Plan. Wiley,2006.

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