News review of Hotels in Japan

High School ・Business ・APA

The Primary Story: Japan Okura Hotels and Trinity Investments LLC Partnership

The primary story is about Japan Okura Hotels partnering with Trinity Investments LLC, a real estate firm located in Hawaii. The partnering companies decide to open chains of limited service-hotels in Japan and therefore make the surge in tourism the target during the 2020 Tokyo Olympic Games. The Japan government is embarking on a program that might see more leisure and business visitors, and due to this, more hotels are required to deal with a lodging shortage. The hotels are going to be named Nikko Style, and that they offer select-service space. The impact of this story is that the incontrovertible fact that tourism and hospitality spur significant investments by both local and international investors.

The Second Story: Loews Hotels Pursues an Asset-Heavy Strategy

The second story shows Loews Hotels going after an asset-heavy strategy which is different from the asset-light strategy pursued by its larger peers. The focus is on building, and the CEO states that it has the benefit of giving them what they need as well as having attractive returns. In this week, the hospitality players must recognize that the industry is characterized by technological disruption and growth of the sharing economy necessitating a change in strategy. Through partnerships, Loews seeks to attract groups, and therefore, this shows it is crucial for hospitality partners to form cooperative partnerships. Also, it shows how the hospitality and tourism industry is changing, and during this week, individuals must recognize that a change of tact is essential.

The Third Story: Best Western Hotels & Resorts Launches a Soft Brand

The third story features Best Western Hotels & Resorts launching its third soft brand which targets the upper midscale market. The company expects independent hotel owners to find the soft brand appealing and beneficial because of flexibility and a vast distribution network. With changing customer needs, hotels are launching their soft brands that target the economy to the luxury markets. The impact of this story is the fact that soft brands are gaining in popularity and they offer the benefits of attracting the independent hoteliers and a higher number of guests.

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