Order Data needed to generate Valuable Customer Return Information
It consumes time and expenses when an organization is attempting to gain new customers. The organization therefore has to make the right impact during first contact, so as to ensure the loyalty of the customers, and the referrals that pleased customers will bring (Homburg, Steiner & Totzek, 2009). While creating these relationships, the business has to act wisely, analysing the data collected from customers to come up with strategies that ensure their return. Tastes and References Data Businesses are required to investigate the choices and interests in products of their customers. The investigation should contain details of time, quality and quantity of goods with the aim of tailoring the product to a particular customer need (Sarwar, Abbasi & Pervaiz, 2012). Barone and Roy (2010) contend that understanding the customer’s preferences allows the entrepreneur to approach the client and make their proposals with a high success rate.
Customer Location Data
Customer’s location data can enable a company to identify the regular clients and their residence. Understanding the customer’s sites can hence allow companies to set the businesses at the convenience of the client (Homburg, Droll & Totzek, 2008). The location data can also help companies identify tastes and preferences per region hence meet the demand of the market thus leading to more return customers.
Feedback and Online Reviews
Feedback can impact the business relationship with its customer since it informs the organization on what it is doing right and what it can improve on (Puccinelli, Andrzejewski, Markos, Noga, & Motyka, 2013). Reviews can also inform the businesses on the interests of the customer thus implementing them on the products leading to a high customer satisfaction and more customer returns.
Conclusion
Checking the feedback, preferences, locations and reviews can enable a company to tailor their products to the market needs. The information is valuable since it can inform the company about consumer returns and how to improve on their loyalty. Customers desire to be appreciated, and businesses that tailor their services to specific customers' needs get more loyal clients, referrals and high profits.
References
Barone, M. J., & Roy, T. (2010). Does exclusivity always pay off? Exclusive price promotions and consumer response.Journal of Marketing,74(2), 121-132.
Homburg, C., Droll, M., & Totzek, D. (2008). Customer prioritization: does it pay off, and how should it be implemented?.Journal of Marketing,72(5), 110-130.
Homburg, C., Steiner, V. V., & Totzek, D. (2009). Managing dynamics in a customer portfolio.Journal of Marketing,73(5), 70-89.
Puccinelli, N., Andrzejewski, S., Markos, E., Noga, T., & Motyka, S. (2013). The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of effect on service quality.Journal Of Marketing Management,29(3-4), 356-373. http://dx.doi.org/10.1080/0267257x.2013.766631
Sarwar, M. Z., Abbasi, K. S., & Saleem Pervaiz, D. (2012). The effect of customer trust on customer loyalty and customer retention: A moderating role of cause related marketing.Global Journal of Management and Business Research,12(6).
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