Persuasion techniques

High School ・Business ・MLA ・3 Sources

As a marketing manager in my company, I find it necessary to persuade consumers to purchase the Ants mobile phones. Since these phones (OPPO) are new brands in Europe and the United States, it needs good persuasive techniques to get the attention of the consumers. There are various techniques used by in marketing to persuade consumers to buy products, some of the most effective techniques are,
Use of adjectives: Involves describing words that make the readers get a particular feeling about an issue or products. Adjectives describe a noun, thereby giving the listener or the readers a better picture of the topic or issues at hand. Some of the most common adjectives used are, beautiful, remarkable good, among others (Berkovsky, Jill and Harri, 9).
Appeals: This is the most common techniques of persuasion and involves the appeal to the emotional side of a person for instance by using a person’s sense of patriotism, fairness or justice. This technique is used on people who have already made-up their mind about a product or a topic (Boyland, 659).
Anecdotes: These are short stories given that relate to the topic under discussion to influence a person to change their mind about a given topic. The story either discredits one side of the argument or supports the other (Hendrix, Public relation cases).
Emotive words: These are words that evoke specific emotions from the listener or the readers. These words are usually drawn from the topic under discussion and relate them to the emotions of the person.
Infographics: The use of infographics in the communication process is crucial in facilitating digital communication in an organization. According to Guffey, digital communication and written communication are crucial in ensuring that an organization has touch with its target clients (13).

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Works Cited

Berkovsky, Shlomo, Jill Freyne, and Harri Oinas-Kukkonen. "Influencing individually: fusing personalization and persuasion." ACM Transactions on Interactive Intelligent Systems (TiiS) 2.2 (2012): 9.
Boyland, Emma J., et al. "Persuasive techniques used in television advertisements to market foods to UK children." Appetite 58.2 (2012): 658-664.
Guffey, Mary Ellen, and Dana Loewy. Business communication: Process and product. Cengage Learning, 2010.

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