PR Crisis of Coca Cola

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High School ・Business ・MLA ・3 Sources

The chairman has highlighted some things that the firm proposes to change in their exploitation to make sure the firm is limpid to the public on the topic of the nutritional effects of their commodities and the efforts put in to do individual scientific exploration on their beverages.
The company plans to help organizations which are non profit making firms and examines them in order to comprehend the cause and the answer to obesity as regards their commodities better…The Chairman has told the North American President to always bring to date theor website with the results from the inquiry on physical activity and nutritional quality of their commodity, reinforcing a non dependent body to supervise the academic exploration involving topmost professionals. These struggles have intentions to assure the public of transparency in Coca-Cola, but they are not enough as the research also needs to focus on other countries instead of replicating the outcomes from North America to other states (Kent 2015).
Coca-Cola has addressed the three O's of crisis management. The management through the CEO has acknowledged that the methods employed in engaging with the scientific community and public health in solving obesity issues are not working and that the accusations on redirecting the focus from the contribution of their products to obesity are not entirely false. The CEO has been vocal on the issues, and the firm has responded by putting plans such as supporting independent researches (Braykovich 2015).
Other steps that can be taken include ensuring the Coca Cola’s employees are given all the information so that they do not form rumors that they will later post on social media. Besides, the firm should contact their customers and suppliers before the crisis leaks to the public (Tucker 2017).

Works cited

Braykovich, Mark. "How Coca-Cola's Op-ed Hit the 3 O's of Crisis Management". Regan's PR Daily, 24 Aug. 2015, https://www.prdaily.com/Main/Articles/1a035413-d6bd-4d2c-887d-05e2e8ea1112.aspx. Accessed 8 Aug. 2017.
Kent, Muchtar. "We’ll Do Better": Coca-Cola Vows to Improve Transparency", 20 Aug. 2015, http://www.coca-colacompany.com/stories/well-do-better-coca-cola-vows-to-improve-transparency, Accessed 8 Aug. 2017.
Tucker, Eugene. Business Continuity from Preparedness to Recovery. Oxford: Elsevier Inc., 2017.

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