Social media strategy used by Best Buy

High School ・Business ・MLA

One of the best retailers in the United States is Best Buy and it specializes in consumer electronics. Since 1983, when the company changed name and rebranded they have been focused on consumer electronics. As an electronics retailer, the use of social media gives Best Buy a strategic competitive upper hand. It is a good circle since the increase in the number of social media users increases the demand for connectivity using the PCs and mobile devices that are sold by Best Buy. Therefore, social media is indeed the core strategy for Best Buy to realize maximum proceeds.

Effective communication

Social media platforms like Twitter and Facebook bring about a direct interactions with customers and employees. Ultimately, Best Buy Read essay sample for free.has to establish a strong presence on social media to ensure that they are always part on the conversation; otherwise they will miss out on the latest technology trends since the internet is gaining traction. Also, handling his personal twitter account writing the posts himself is a way of enabling effective communication. Brian has to be comfortable with the idea of as a way of sharing with the public and a genuine extension of his thoughts. Additionally, posting interesting relations to his hobbies like baseball and basketball and his kids can create a more humanized situation.

Social media policy

The Best buy workplace Social media policy must apply to all employees. Further, It must require to disclose that they are employees of best buy in their online company discussions. Rather, the policy must require the non-disclosure of private financial or operational data. Basically, most of the guidelines are common sense. The rule should be if you’re not sure whether to talk about a certain thing then you should not discuss it on social media. On the other hand, educate the employees on appropriate posts and intellectual property then have set policy for reprimanding offenders.

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