Strategic management of Trian fund investment

Junior (College 3rd year) ・Business ・APA ・3 Sources

Because the global corporation fell short of expectations for profit in the previous fiscal year, Trian Fund Investment has increased the pressure on General Electric to reach its profit goals. Trian made a $2.5 billion investment in the business in late 2015 with the expectation of rising yields, but the investor is unhappy about the failed profit targets. Because of this, General Electric has implemented measures that aim to reduce the expenses of industrial operations over the next two years and link executive perquisites to the success of its core business. GE plans to reduce expenses by $1 billion to $23.9 billion and an additional $1 billion in 2018 in order to achieve an operating profit of $17.2 billion in 2017. Thus, the company expects to slash $ 2 billion in expenses over the next two years (Gryta & Benoit, 2017).

Attaching executive benefits to profitability will ensure that the CEO and those reporting directly to him earn more or get as much as 20% reductions on their bonuses based on whether the profit or cost reduction objectives are attained (Gryta & Benoit, 2017). The decision to stabilize the firm’s profit is at the corporate level because the top management pilots the strategic decisions that direct the company towards its goals and objectives, thus it is more rational to hold them accountable for any shortfalls (Kazmi, 2008). GE’s decisions will be effective albeit it might take at most three years and not the projected two-year period, to reach its profitability goals. The consortium has responded by reducing staff at its headquarters, centralizing IT operations, and cutting back spending on research and internal travel. As a method of enhancing profitability, GE has shed businesses with low-profit margins such as home appliances and concentrated on its core businesses.

According to Wheelen, Hunger & Barmford, 2017), the decisions comes in the fifth and sixth stages of the strategic decision-making process. They are levels that enable an organization to identify the keynote problems affecting its operations and as a result, develop the best alternatives to address the shortcomings.


Gryta, T. & Benoit, D. (2017, March 22). Under Pressure From Trian, GE Vows to Boost Industrial Profits: GE to cut $1 billion in costs from its industrial operations this year and tie bonuses to performance. The Wall Street Journal. Retrieved from

Kazmi, A. (2008). Strategic management and business policy. New Delhi: Tata McGraw Hill Education.

Wheelen, T., Hunger. J., & Barmford, C. (2017) Strategic management and business policy : globalization, innovation, and sustainability. New York, NY: Pearson.

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