Stuart Cove's Dive Bahamas

Freshman (College 1st year) ・Business ・APA ・2 Sources

Stuart Cauve's Dive Bahamas is the world's most exciting submarine adventures and is the leading full-time resort in Nassau, offering different services at a lease price. With several water-based activities, it was the main attraction. The Stuart Cove company has five subdivisions, but the company mainly focuses on three main services for tourists on the island to offer quality services. The other services are the underwater production in Stuart Cove with videos, video and fin photographs. The following services include: Dive Bahamas, SUB Bahamas, and Snorkel Bahamas. Dive Bahamas services offer divers' center where they get an opportunity to divers, all level athletes, with or with no experience to enjoy the underwater geological formations. The Divers with the high standard of experience have a chance to participate in 5 dives every day. On Snorkel Bahamas, guests have the opportunity to see the pleasures of the island by visiting three scenes on a single trip. On the first stage, the visitors have the chance to see the shallow reef containing fish that's swimming around the snorkelers. The other scene consists of artificial reef resting on a 40 feet level of water while the third view is very optional and visitors goes to a sharks-infested area; SUB Bahamas features underwater water bubbles (bike like) is where the visitors enter and enjoy the underwater scenes.

Organization structure

The resort employs the hierarchical structure where there are executives, departmental and low-level management. The executive includes: The General and the assistance manager, the corporate management includes, the Front office manager, Human Resource, Financial, Sales, Logistic and food and Beverages managers. The low level includes assistance, coordinator, and supervisors in the department and then the staffs.

Function of management administration

The top executives have to oversee that every activity in the resort proceeds based on their expectations. The financial manager is responsible for recording all financial transaction, and prepares reports and financial statements; the Front office ensures customer services are done effectively and efficiently. These services include such as laundry, desk service, housekeeping and reservation. The human resource handles recruitment, promotion and staff discipline. Food and beverages' ensure clean and proper food for the visitors. The sale is responsible for selling services, food to the guests. The logistics is one important department and is responsible for moving visitors and tracking their security and also food supplies delivery.

Personal profile

Every staff must handle each and every customer with respectfully and diligently, they must understand that proper customer service will keep them coming back for more; since the security of the visitors is essential, diving rescue team should have the level of experience to perform those operations. Cleanliness in term of food and beverages also need to be highly maintained.

Evaluation procedures

The evaluation procedures are conducted by the customer service performance level and the turnover rate. The number of visitors at a particular period, the number of rooms booked and how long the visitors spend their time in the resort the speed of check-in and checkout. Also, the finances devote to each and every visitor and what they paid for the services, the price must be high than the cost. The level of customer satisfaction greatly depends on the customer service and the policies developed by the resort staff.

Safety procedures

Security is a major factor that the resort tries to avoid since it may occur anytime anywhere. The resort has employed a snorkeling boat captained by highly trained divers and medics who are always responsible security purposes. The divers have extensively helped the resort to meet its security demands, and this contributed to the reported firm security. Also, the instructors with critical ability are available and give appropriate directions to the visitors to prevent unnecessary injuries or even death.

Disciplinary procedures

The Stuart's cove's managers, employees, and visitors must anticipate high levels of discipline to help the organization succeed. There is the need to observe each and every guideline given; whenever the employee violates the rules or failing to do their duties they are penalized by exempted from the task for a particular period or even sucked from the resort.


Regarding budgeting, the resort concentrates primarily on the market segment, how many days visitors spend in the resort(occupancy rate or dairy rate), their services demand by weeks, months or even seasons, revenue forecasting is done using financial model, the strategic marketing, and capital expenditure planning model.


As a marketing strategy, Stuart Cove gives 20% discounts to their students who provide identity card; there are also offers such as trip termination insurance and trip advisor award. Stuart Cove has also engaged in online marketing where they have a Facebook page to showcase their services.


The resort has various features aligned to different activities that make it a unique destination in the world. It has underwater bubbles, shark adventures known as a 2-tank dive trip, shallow reefs, diving facilities, photo shooting and underwater filming. Also, there are trips to see the beautiful features on the island, a diving boat which transport divers and also used for rescue, and a wind range of food and beverages.


"Subs Bahamas Dive Nassau Bahamas SUB Bahamas Adventure Nassau Bahamas Vacation - About Us". N.p., 2013. Web. 12 Apr. 2017.

Nunes, Catarina. Performance Evaluation Methods In The Hotel Industry. 1st ed. 2014. Web. 12 Apr. 2017.

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