Using Animals in Media

High School ・Business ・MLA ・3 Sources

Question 1

Animals have been used in the marketing of goods since the media became important. The different animals are used to portray the symbolic meaning they carry. A horse is an animal that depicts class, perfection, quality and strength. Certain companies have then incorporated horses in representing themselves. Ford for example, is a company that uses the horse in the logo of its Mustang, a vehicle that his powerful, to depict strength. Ferrari also implemented a horse in their logo brand to symbolize class to their customers.

Work Cited

Bartolomeo. “Animals in advertising – Horses: Horse”. Elve, Feb. 2006

Question 2

In terms of billions of US dollars, the expenditures on pets have dramatically increased from the year 1994 to the current year. In 1994 for example, the expenditure was at 17. In 2017, the expenditure had spiked up to 69.36. This translates to the fact that money spent on pets in the country has been increasing by about 2 billion dollars in every year (APPA). This trend can be attributed to the fact that humans are recognizing the need to integrate animals into their lives in a greater capacity. The trend is thereby bound to continue in subsequent years.

Work Cited

“Pet Industry Market Size & Ownership Statistics”. APPA, 2017, Accessed 27 Jun. 2017.

Question 3

The grumpy cat meme is a popular representation of a cat that appears to be angry for no reason. The meme is currently among the most trending cat memes on the internet (Moreau). The cat itself is photographed with a seemingly disdainful facial expression and is mostly accompanied by some text citing disdain. The meme is popular due to the fact that it is a unique representation of cats. This is since most memes picture cats as cute adorable creature, thereby, this meme presents some originality. Another factor may be the fact that the look on the cat epitomizes the self-sufficient nature of cats that humans envy.

Work Cited

Moreau, Elise. “Why you will love the ‘Tard the Grumpy Cat’ meme”. Lifewire, Jun. 2017, Accessed 27 Jun. 2017.

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