Using Animals in the Media
Ever since the media became common, it has led to the use of animals so as to showcase certain products. This is because all animals carry a symbolic meaning. To illustrate, horses inspire a feeling of class, quality, and perfection and most significantly, power. Therefore, some companies have used horses in a bid to portray their chosen image. For example, the company Ford used a horse to form the logo for their Ford Mustang, a well known muscle car and to imply that the car is powerful. Ferrari used a horse in their logo so as to invoke the idea of class in its target consumer.
Works Cited
Bartolomeo. Animals in Advertising-Horses. 2006. 27 June 2017 http://www.elve.net/panim/en/horse02.htm. Accessed 27 Jun. 2017.
Question 2
In terms of billions of US dollars, the expenditures on pets have dramatically increased from the year 1994 to the current year. In 1994 for example, the expenditure was at 17. In 2017, the expenditure had spiked up to 69.36. This translates to the fact that money spent on pets in the country has been increasing by about 2 billion dollars in every year (APPA). This trend can be attributed to the fact that humans are recognizing the need to integrate animals into their lives in a greater capacity. The trend is thereby bound to continue in subsequent years.
Work Cited
“Pet Industry Market Size & Ownership Statistics”. APPA, 2017, http://www.americanpetproducts.org/press_industrytrends.asp. Accessed 27 Jun. 2017.
Question 3
The grumpy cat meme is a popular representation of a cat that appears to be angry for no reason. The meme is currently among the most trending cat memes on the internet (Moreau). The cat itself is photographed with a seemingly disdainful facial expression and is mostly accompanied by some text citing disdain. The meme is popular due to the fact that it is a unique representation of cats. This is since most memes picture cats as cute adorable creature, thereby, this meme presents some originality. Another factor may be the fact that the look on the cat epitomizes the self-sufficient nature of cats that humans envy.
Work Cited
Moreau, Elise. “Why you will love the ‘Tard the Grumpy Cat’ meme”. Lifewire, Jun. 2017, http://www.lifewire.com/tard-the-grumpy-meme-3486124. Accessed 27 Jun. 2017.
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