Balanced Scorecard

Junior (College 3rd year) ・Finance ・APA ・2 Sources

A balanced scorecard is a collection of related goals, metrics, objectives, and activities that generally describe an entity's strategy and how it might be attained. A balanced scoring card is utilized in Wells Fargo Online Banking to guarantee that consumers are better served and the company meets its objectives. To allow clients to access banking services whenever they choose, the bank offers free, secure access to their accounts, allowing users to access their online accounts from anywhere as long as they have internet access. The online account has three accounts that are for individuals, small businesses and commercials where one can check their banking activities from account balance to account alerts to email or mobile and also view their loan detail.

To keep up with the completion in the banking market the strategies put in place enables Well Fargo to increase completion due to the services they offer. Customers being able to access their accounts from anywhere anytime attract new customers to try out the experience it offers as it seen to be convenient and efficient this creates more demand in the market. Another advantage that comes with the strategies in sustaining performance changes in market conditions since customers can have security alerts to email or mobile. This sense of security in the market leads to changes in the conditions as other banking companies try to keep up with the new technology being used by Well Fargo. If there are changes in market condition then there will be greater communication channels where customer feedback will be easily accessed by the company communicate changes to the customers and their reactions to the changes can be felt during the process. Balanced Scored Card helps the organization maximize on their strengths as a company in the mobile banking industry in the region.


Norreklit, H. (2000). The balance on the balanced scorecard a critical analysis of some of its assumptions. Management accounting research,11(1), 65-88.

Kaplan, R. S., & Norton, D. P. (2001). The strategy-focused organization: How balanced scorecard companies thrive in the new business environment. Harvard Business Press.

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